HOW TO ENGAGE CUSTOMERS WITH USER EXPERIENCE?

What is User Experience in a short way?

The interaction of the user with the any kind of things around.

Improving the User Experience (UX) is one of the most useful to engage the customer and save the money.

ANALYSISIf you want to make the best User Experience on the website, you should understand people. Each of them is a potential customer and wants to the expectations to be fulfilled. There two ways, how to get information:

QuantitativeQualitative

DESIGN

This point is strictly connected with the first one, because the design is based on the data you have. UX itself is a set of good design ideas and understanding of users. It is a mixture of the functionality and usability, covered by the pleasant, attractive interface.

These are the most important issues to remember: how the space on the page is used (Is it too messy? Or maybe too empty?); the location of the images and content (Does it look well organized? Are the colors and fonts suitable?); available features (Are there all the tools I need on the page? Is comfortable to use them?).

Always try everything you created, experiment with the ideas to find the best one. Test it, share it to get feedback and develop further.

Here is an example of a perfect ux design. Here you can see the pleasant interface, nothing bothers you, there is not much information, only the needed, and this information is collected in one place you do not need to look for it. Enough free space gives you the feeling of freedom and opportunity to learn the details. The main image on the top is also the menu and it’s quite comfortable to use, just put the cursor on it done!

http://www.tryvertty.com/

When you see this web page, the first that you think is that they don't mind about the user experience. There is a huge amount of the bright pictures and the text, and the thought appears ‘it’s too much!’ and that’s true. Different headlines wrote in different size and color, the articles put in a random way, messy photos the user will get tired very quickly to be on this page.

http://www.dailymail.co.uk/news/index.html

WHITE SPACE

When it comes to the proper outlook, the main purpose is to get the attraction of people, because it gives a chance to turn them into the customers. That is exactly what is needed!

Let’s start from the white space on the web page. That is not always ‘white’. This space can be a colour or texture but anyway it is space within a design that does not include screen elements.

Here you can see, how it may look like. The first picture shows us the nice design with minimal details, nothing really disturb you to learn the material. The second example is a web page with too many information in the same place, too detailed and full of unuseful stuff. There is no doubt, which one is better!

https://lakepajamas.com/products/gift-card

https://www.yahoo.com

PAGE SPEED

If the web page is loading for way too long, then your users won’t waste any more time!

Nobody likes to wait, and your potential clients are not an exception. According to the statistics 39% of people will close the site if the images are not downloaded or make it too long.

So, it very important to optimize the process of loading. The website should seems to be light, any tool should be available on any moment to be attractive and to keep attention of the customer.

SIGN UP

Imagine, the person comes from USA (How do you know it? Using your data collection, of course!), you can put a ‘sign up form’ right in front of him, using the actions, and offer him free shipment to USA in exchange for the signing up! It really works, because people feel the personalized connection with them (you don’t offer the free shipment for everyone, but only to a specific group of people) and a truly attractive proposal.

It is not a very effective strategy to expect fresh visitors to sign up without any offer. Nobody is fond of being pushed. The signing up and giving to you the personal information should be volantarable for the person, done without pressure or for some value. For example, you can offer any discount or newsletter with interesting proposals. People to get something from you, something useful.

The whole onboarding process should be pretty short and simple. Just include these issues:

A Quick Hello (better if it personalized!)

Keep It Simple (and Fun! No useless questions, which can scarry a user)

Benefits and Perks (show the benefits of signing up)

Ask the Writers (give a chance to receive a feedback)

All these simple methods will make your form or model quick- filled, not irritating one and giving you enough information about the potential customer.

FIND THE INSPIRATION!

Suggest, you want to refresh the design of your website. What should you do?

Start with the learning articles and posts on modern tendencies and novelty, find the best web adviser on colors etc. Share your experience and thoughts with specialists on different forums, where you can find the unexpected solutions.

Doing ordinary things won’t attract a lot of customers. You should find something new, your own cherry on the cake to differ from other, be unique and attractive. Interact and create!

Find inspiration around, even from the others. Read books and materials on the topic of your research.