Emerging Trends to Recruit International Students

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    15-Jul-2015

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<ul><li><p>Emerging Trends to Recruit International Students in 2015</p><p>Cheryl DarrupBoychuck, CIEOUSjournal and FundsV cheryl@USjournal.com</p></li><li><p>A few thoughts on ROI in IEM </p></li><li><p>ROI Considerations Lead Generation Yield Activity</p><p>ROI is rarely delivered in terms of absolute values.</p><p>ROI assessments are meant to address the lingering ambiguity about how to achieve the desired outcome through the most fiscally astute means possible.</p></li><li><p>Multi-variate Likelihood Function to Predict Customer Behavior</p></li><li><p>Variables in the ROI Equation for Full IEM Cycle</p><p>Input Variables Quantifiably Elusive VariablesOutput Variables</p></li><li><p>Variables in the ROI Equation for Full IEM Cycle</p><p>Input Variables</p><p>Cost of the campaign in $$Travel (domestic, overseas)</p><p>FlightsAccommodations</p><p>Event RegistrationCommissions and FeesPurchasing Student NamesScholarship OffersOnline PromotionsPrint Promotions</p><p>Cost of the campaign in timeInvest in advanceRealize $$ returns later</p></li><li><p>Variables in the ROI Equation for Full IEM Cycle</p><p>Input Variables</p><p>Cost of the campaign in $$Travel (domestic, overseas)</p><p>FlightsAccommodations</p><p>Event RegistrationCommissions and FeesPurchasing Student NamesScholarship OffersOnline PromotionsPrint Promotions</p><p>Cost of the campaign in timeInvest in advanceRealize $$ returns later</p><p>Output Variables</p><p>Revenue generatedTuitionFeesParental donations</p><p>Enrolled studentsRetention</p><p>Alumni donations</p></li><li><p>Variables in the ROI Equation for Full IEM Cycle</p><p>Input Variables</p><p>Cost of the campaign in $$Travel (domestic, overseas)</p><p>FlightsAccommodations</p><p>Event RegistrationCommissions and FeesPurchasing Student NamesScholarship OffersOnline PromotionsPrint Promotions</p><p>Cost of the campaign in timeInvest in advanceRealize $$ returns later</p><p>Quantifiably Elusive Variables</p><p>Top-level supportWell-defined strategy Sufficient budgetCampus historyThe Prestige FactorWord-of-mouth referralsOverlapping initiativesEconomic, currency fluctuationsVisa policy fluctuationsPeer-level supportAcademic program relevancePartnerships: Govt, UniversityForeign-born faculty ( +, - )Global involvement of facultyAlumni relationsEfficiency of operations</p><p>Output Variables</p><p>Revenue generatedTuitionFeesParental donations</p><p>Enrolled studentsRetention</p><p>Alumni donations</p></li><li><p>Multi-variate Likelihood Function to Predict Customer Behavior</p></li><li><p>Model-- Cost of Advertising + Student(s) Tuition + Student(s) Fees ------------------------------Return on Investment</p><p>ESL Program-- $ 1,195 / year+ $ 2,850 / 10-wk session + $ 465 Student Fees ----------------------------------</p><p>$ 2,120 = 1st student$ 15,380 = 5 students $ 31,955 = 10 students</p><p>Online Promotions</p></li><li><p>The traditional enrollment funnel has disintegrated</p><p>Students applying without prior contact</p><p>Introduced into database as applicant</p><p>Accept lack of complete control of your institutional message </p><p>The Rise of Stealth Applicants</p></li><li><p>Enhanced Social Media ChannelsSpeed Data &gt; Big Data</p><p>facebook.com/USjournal</p><p>twitter.com/USAcademics</p></li><li><p>Process &gt; Promotion</p></li><li><p>Admissibility Indicators Academic readiness Financial capacity</p></li><li><p>Our Funds Verification Initiative: FundsV.comDemo: Wednesday, 28 January at noon EST </p></li><li><p>Data Privacy Day: 28 January, every year</p></li><li><p>55% of online content is in English27% of online users speak English as a native language4% of online content is in Chinese25% of online users speak Chinese as a native language</p></li><li><p>GlobalByDesign.com</p><p> You can tell so much about a company by how it structures its website</p><p> The global gateway is more than a functional element; it is in many ways an extension of your brand.</p><p> Its important to greet visitors from around the world as warmly as you greet those users in your home country.</p></li><li><p>http://lincoln.ac.uk/home/international/yourcountry/</p></li><li><p>USjournal.com/fairs</p></li><li><p>Fund</p><p>sV D</p><p>emo,</p><p> Dec</p><p> '13</p><p>40</p><p>USjournal.com/info/map.php</p></li><li><p>Whats next?Prospective Advertisers Review our Space Reservation Form: USjournal.com/e/15.pdf Contact cheryl@USjournal.com to schedule a call</p><p>Current Advertisers Make sure our social media channels are connected Send us your multilingual video URLs to embed Send us your overseas travel itinerary so we can invite students</p><p>Everyone Consider multi-lingual promotions, however limited Join our FundsV Webinar: Details at FundsV.com/page/about/ Connect on LinkedIn, Twitter and SlideShare</p></li><li><p>Cheryl DarrupBoychuck, CIEOUSjournal and FundsV cheryl@USjournal.com</p><p>Emerging Trends to Recruit International Students in 2015</p></li></ul>