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15-08-04 Client Name

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EMAIL MARKETING: WHAT YOU SHOULD KNOW

ABOUT YOUR CUSTOMERS Presented by:

Tina Andes Director of Sales and Marketing

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15-08-04 Client Name

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EMAIL & RETARETING: WHAT YOU SHOULD KNOW ABOUT YOUR

CUSTOMERS

Presented by: Tina Andes

Director of Sales and Marketing

How to Create a Powerful

That won’t get deleted!

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EMAIL NEWSLETTERS

•  Dull

•  Repetitive

•  Irrelevant

•  Poorly segmented list

•  High unsubscribe rates

•  Low click through rates

A Poor newsletter may be characterized as/by…

SUCCESSFUL EMAILS

Strategy that uses the gathering of email address though email newsletters , blogs or ads offering information thorough an email.

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EMAIL MARKETING

  Event Reminders

  Surveys

  Promotions

  Product & Service Info

  Industry

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An email newsletter is NOT solely dedicated to promotional content that contains information about just one offer.

RATHER, IT IS…

EMAIL MARKETING

LEAD NURTURING EMAIL TRANSACTIONAL EMAIL A digest that simply

summarizes a roundup of content you’ve

published

Provides order information or prompts a shopper to

complete a purchase

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ADVANTAGES OF EMAIL MARKETING

  Spread Brand Awareness

  Leverage existing

content

  Include Different Types of Content

  Guaranteed Reach

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COMMON MISTAKES

  Cluttered   Supports too many aspect of your business = MESSY

  Unfocused

Keep it to one very specific topic.

To Reduce Randomness

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TIP #1

Balance the content of your newsletter to be:

90% Educational

10% Promotional

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TIP #2

Set expectations on your ‘Subscribe’ page.

Get specific:

Tell potential subscribers exactly what will be in the newsletter as well as how often they should expect to hear from you

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TIP #3

Get creative with email subject lines.

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TIP #4

Pick one primary call-to-action.

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TIP #6

UNSUBSCRIBE Sorry to see you

go!

Make it easy for people to unsubscribe.

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TIP #7

Test, Test, Test, Test.

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GOOD EXAMPLES OF EMAIL MARKETING

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GOOD EXAMPLES OF EMAIL MARKETING

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OTHER GOOD EXAMPLES

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OTHER GOOD EXAMPLES

THANK YOU!