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SUPER ANALYTICSVALUE FROM DATA
SMALLMINDED BESSERWISSER WITH A SENSE OF HUMOUR
JarnoOksanen.comTwitter: @jwoksanen
EMAIL MARKETINGTHAT DOESN’T SUCK
EMAIL IS DIRECT MARKETING
IT IS MASS DIRECT MARKETING
EMBRACE THE HISTORY
SOLVE MY PROBLEM !
PERSONALIZE, SEGMENTED
EMAIL IS A NUMBERS GAME
ONLY 15-30% OF EMAILS GET OPENED ONLY 1-5% OF RECEIVERS CLICK A LINK
DON’T SEND OUT SHITTY EMAILS JUST BECAUSE IT’S EASY
100 readers? Send 500 emails 100 sales? Send 4 000 email
REVENUE
YOU CAN INFLUENCE EVERYTHING
EMAILS SENT * CLICK-RATE * AVERAGE ORDER VALUE
ALWAYS BE TESTING
SUBJECT LINE, FROM NAME, SENDING TIME, CONTENT
NEVER MISS AN OPPORTUNITY TO LEARN
Mailchimp recommends 5 000 recipients per combination
CHEAP AND VERSATILE
BRAND-BUILDING, NURTURE, REMARKETING, SELL
WHY EMAIL MARKETING?
SEND DAILY OR MONTHLY
LESS THAN THAT, DON’T BOTHER
HOW OFTEN SHOULD I SEND?
BROADCAST NEWSLETTER
Once a month, once a week
(USER TRIGGERED) DRIP CAMPAIGN
Even daily emails
NEWSLETTER SUBSCRIPTION
@
AUTOMATED DRIP1. Thanks for downloading 2. Did you like it? 3. Can I help in any other way? 4. Hey, check this one
• Monthly broadcasts
CONDITIONED DRIP1. Thanks for downloading 2.1 IF > Did you like it? 2.2 ELSE > Check this out!
• You can chain drips • Drip can create a task to your team
AUTOMATED EMAIL MARKETING
START WITH WHY, HOW AND WHAT WILL FOLLOW
-Simon Sinek
CUSTOMER’S PHASES
REACH ENGAGE ACTIVATE NURTURE
WHO IS YOUR BEST CUSTOMER?
EXAMPLES OF MY INBOX
EXAMPLES OF MY INBOX
EXAMPLES OF MY INBOX
EXAMPLES OF MY INBOX
EXAMPLES OF MY INBOX
C URIOSITY U RGENCY R ELEVANCY V ALUE E MOTION Try to utilize 2-3 of these in each of
your emails
SOME EMAIL MARKETING SERVICES
free for 2000 users
29 / month
40 / month
49 / month
99 / month
800 / monthAll prices roughly for 2000 users
REGISTER A MAILCHIMP ACCOUNT
REGISTER A MAILCHIMP ACCOUNT
Cool Tip: If you need more email addresses, you can multiply the email address with +number.
Cool Tip 2: Gmail doesn’t ”see” dots on the username.
Hence firstlast, first.last and f.i.r.s.t.last are all the same.
In both methods, all the mail sent to these ”fake” address end up in your one inbox.
REGISTER A MAILCHIMP ACCOUNT
REGISTER A MAILCHIMP ACCOUNT
CREATE A LIST
IMPORT USERS
See the ”fake” email address again
SEND A CAMPAIGN
SEND A CAMPAIGN
SEND A CAMPAIGN
Choose the block from the left and
edit on the right. Above this is also previw and test
Moment of thruth!
CAMPAIGN RESULTS
START A BLOG!
AND COLLECT SUBSCRIBER LIST
BONUS SLIDE:
Best time to start a blog is yesterday. So do it today. It will gather audience and build your SEO visibility. All other tactics can wait.
ORANGES AND APPLES
REMEMBER PROPER ANALYTICS TRACKING
NEVER COMPARE
Email me for further questions [email protected]
