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How to…
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www.textlocal.in
…Create mobile web pages
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How to…
inside mobile
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How to…
inside mobile
www.textlocal.in
Contents Page 3 An introduction to mobile web pages Page 4 Why mobile web pages? Page 5 Designing your mobile web page Page 13 Sending your mobile web page Page 16 Reporting on your mobile web pages Page 17 Mobile web in action
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An introduction to mobile web pages
A mobile web page is a page that can be viewed on the browser of a mobile phone. It renders correctly on the small screen of a mobile phone and requires no scrolling across or zooming in. This is the same concept as a mobile web site, which is a mobile optimised version of a website which a user will automatically be directed to when visiting the URL on a mobile phone. This concept has made mobile browsing user friendly and is constantly on the up. Create your own mobile web page or alternatively, we can create professional pages for you. The ever-growing number of smart phones being used all over the world means that mobile web is becoming a staple part of the way consumers make choices.
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Why mobile web pages?
Top 5 reasons to make mobile web part of your mobile communications strategy Mobile Web Pages can easily be inserted into a standard SMS text
message as a link. Mobile web click through rates are individually trackable A content rich mobile web page can say a lot more than a 160
character text message Easy data capture tool as simple forms can be built into a mobile web
page Less expensive method to send menus, posters and vouchers which
would typically be printed and mailed to customers
Possible uses for mobile web Menus Maps/ directions Promotional posters/ emails Vouchers Online booking/ registration forms Timetables
What’s in it for your customers? Enjoyable viewing experience on their mobile handset Easily accessible information by simply clicking the link in your text
message
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Designing your mobile web page Click ‘Mobile Pages’ on the top navigation bar in Messenger. From here you will be able to create new mobile pages, edit existing ones and send your pages.
1. Click here to create a brand new mobile page 2. Click on the names of existing pages to open and edit 3. View stats on the Mobile Web Pages you have created and sent
You can create as many mobile web Pages as you wish to make sure you get it right
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Creating a new page
To start designing your page, click ‘new page’ which will bring up your template options.
Give your page a title, choose if you would like to design this in a iPhone or a Samsung template and select a background colour. These can be edited at any time later as well.
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Your Tools
This simple tool bar, located above your blank template, is home to the tools you need to create your page. They are all common to programmes such as Word and PowerPoint which you may use daily. Key 1. Bold your text 2. Italicise your text 3. Underline your text 4. Insert a link 5. Remove Link 6. Cut 7. Copy 8. Paste 9. Undo 10. Align left 11. Centre 12. Align right 13. Insert table 14. Insert image 15. Select your style of writing 16. Format headers and body copy 17. Choose your font 18. Choose your size of font 19. Choose color of text 20. Choose text background color 21. Remove a pre-selected format
This tool bar is common to programs like Microsoft word and PowerPoint which you may already be familiar with
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Adding custom fields
Custom fields allow you to enter individual information about the recipient to accurately personalise your mobile web page and make them more impactful. This works with any extra data you upload with the contact numbers so you can pull this information into the page. When uploading your phone numbers, you can add other columns of information; you simply have to make sure you give the columns the correct headings in excel.
Uploading data in the above format and using the tools mentioned in the previous page will allow you to design a mobile web page like below:
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Adding images
Step one Click on the icon on your toolbar to add an image and this screen will appear.
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1 : Click ‘Upload’ to insert your image
2: Browse for your file
3: Click to upload the file
Step two
Click on upload and browse your file.
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Step three
Make your image the correct size
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Use the height and width adjustments to change the image size. Any changes will reflect straight away.
Your Image will appear here
Click ‘OK’ to add the image
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Step four
Your image will then appear on your mobile phone template, where you can place it in the correct position on the screen. You can continue building your mobile web page and making it your own by adding and formatting your text in your desired font, color and size.
Building hyperlinks
With our hyperlink feature, it’s possible to link web pages to your mobile web page. This is another way of handing all the information the respondent may need, directly to them via one simple text message.
Simply highlight the word you want to hyperlink and click the hyperlink box in the tool bar. Then copy and paste the URL into the URL box and click ‘OK’.
TIP: remember you can change your background color at any time
Once you have perfected your mobile web page, you are ready to send!
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Sending your mobile web page To send your mobile web page, save your final version and come out of the mobile web page creator page by clicking ‘Send Text Messages’ on the top left of the navigation bar. You will need to follow the same steps as you would when sending a normal text message.
As normal, choose a group or individual contacts who you want to send your message to. Then select your sender name, a template if desired and then type out your text message. TIP: Remember that there is likely to be a proportion of recipients who do not a have an internet enabled phone and will not be able to click through to the link. So back up what your web page is about in the body of the text to avoid confusion and possible opt-outs.
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When you have chosen which mobile web page you want to include in your message, you will be prompted to select if you want to enable mobile phone tracking and mail merge on the link. By ticking this box, you will be able to access a report after your send on who opened your link and when.
Making sure you track your links
When sending your mobile web page, you must also consider the following: Do you need an opt-out? Do you want to schedule your messages for optimum impact? Do you want people to be able to reply?
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Once you hit send, the confirmation screen will look like this:
Confirming your send
TIP: Send the message to yourself first to make sure everything is correct before you send the campaign out
Once you’re happy with your send, click ‘Send This Message’ and off it goes. The next step is to check the reporting.
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You will have standard reporting for the text messages you send containing links to mobile web pages. You can find delivery reports for the SMS in your normal reports section in Messenger. In addition to this, you can view data of who has clicked on the link (providing you ticked the option above when inserting your link). This data will show the mobile phone number that clicked through, the device used and the time and date, enabling you to create targeted, relevant follow up text messages.
Reporting on your mobile web pages
You will be able to view stats for each mobile web page or short link and export the data into Excel which will display the rows of information like this: This gives in depth information about each recipient who opened the mobile web link in your message.
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Mobile web in action
Need some inspiration? Here’s how some of our customers are using mobile web to communicate with their customers
Card One Banking use a mobile web page so prospective customers can sign up quickly and easily
Marie Curie used their mobile web page to gain more followers to their recent Daffodil campaign
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