Effective email marketing subject lines that increase click throughs and sales

Effective Email Marketing: Subject Lines that Increase Click-Throughs and Sales

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Email marketing subject lines are both an art and a science.

You need to know exactly what words to use to trigger an emotional reaction and then you

need to test those out on your audience to see if they work effectively or not.

Why do email subject lines matter?

In a crowded inbox, what is the first thing that catches your attention?

The subject line.

If your subject line is worded perfectly and hits all the right emotional and psychological

triggers, your open rate will skyrocket! Then, it’ll all come to down your actual email newsletter

copy to do the trick.

BONUS: Check out these 12 email marketing examples to ensure that once your email is

opened, it will lead readers into whipping wallets out fast and easy.

So, without further ado, let’s look at email marketing subject lines that work and do the job well!

Email Marketing Subject Lines that

Increase Clicks and Conversions

1. Personalize for a Powerful Punch Using your reader’s name may be an age-old idea but it never fails to work. Pair this with a

question {see #2} or a casual greeting “Hi {first name}! Planning a vacation?” and you’re bound

to get clicks because:

1. you’ve addressed them by name, which psychologically provokes a response.

2. you’ve asked a question, which drives curiosity and interest.

2. Ask a Question As illustrated in #1, pairing a name with a question works. But what if you don’t collect names

for your newsletter?

Here’s how Regina from byRegina.com uses the question format to connect and engage

instantly.

You can still create an instant connection and increase clicks and replies, by asking a question.

Some examples:

Can we ask you THIS?

Great for getting customer feedback or input on an upcoming product line.

Ever wanted to [insert what you’d like them to do]? Here’s how to make it happen.

Excellent subject line for sharing news about a sale! For instance, “Ever wanted to shop for free?

Here’s how to make it happen!”

Wondering what the fuss is all about?

This one does really well when you launch a new product.

3. Get Emotional Treat your email list like you’d treat your friend – with love and respect.

So, how about showing that love and respect with some emoticons? Now that Facebook has

rolled out reactions for all of us, we can firmly say, that emoticons are here to stay.

Add them to your subject lines, but don’t over do them.

You can start by adding a

that some email marketing systems, like Mailchimp, offer.

Boost clicks and open rates with the

lines via @andreeaayers #emailmarketing

CLICK TO TWEET

4. Number It Lists and numbers always stand out. They do well as headlines and they are proven effective as

subject lines, too.

Check out how Bryan Harris uses numbers to stand out in the inbox. You don’t always need a

list post. He uses time and even word length. How can you replicate that?

Plus, you can pair the number technique with the question technique for an even more

powerful impact.

Here are some templates, for you to swipe:

[number] [product range]. Which ones will be yours?

65 all-new wedding dresses. Which one will be yours?

[time] [event]. Will you be missing this?

or a and then experiment with the 3

that some email marketing systems, like Mailchimp, offer.

Boost clicks and open rates with these email subject

lines via @andreeaayers #emailmarketing

Lists and numbers always stand out. They do well as headlines and they are proven effective as


ist post. He uses time and even word length. How can you replicate that?


Here are some templates, for you to swipe:

[number] [product range]. Which ones will be yours?

new wedding dresses. Which one will be yours?

[time] [event]. Will you be missing this?

and then experiment with the 3-d ones

se email subject

Lists and numbers always stand out. They do well as headlines and they are proven effective as



13 hours. Storewide Sale. Will YOU be missing this?

5. Stand Out with Styling Finally and most importantly, the easiest way to stand out in an inbox is to play with the styling

of the subject line. No, you can’t wave a graphic design wand on the lines, but you can play with

formatting.

Marketing Profs does this well by adding a | divider between the different topics that their

email would be sharing.

You can also stand out by using an all-lowercase subject line or by using punctuation marks, like

exclamation marks and inverted commas. But don’t overdo it.

And definitely stay away from an ALL-CAPS subject line.

Additional email marketing subject line tips: • Write several subject lines for every email. Then, choose the ones that feel the best. Go for

at least 2 and do a split test. With most email marketing systems, this is super easy to set

up.

• Track your open and click through rates for different emails every month. Make note of

what worked and replicate that.

• Use your business name and, if you’d like, pair it with your personal name. Example,

“Mathew from BostonCorp” or something like that. The idea is that people recognize you

and want to check out what you have to share.

• Keep an email subject line swipe file. All great copywriters keep an updated swipe file. It’s

a collection of all the subject lines that stand out and have done really well. This file is

what you’d look at when you need inspiration. Do NOT copy. Get inspired.

There you have it – 5 effective techniques for crafting email marketing subject lines that

increase clicks and conversions.

Share your challenges with email marketing subject lines in the comments and let’s help you fix

them!