DRIVING CONVERSION

ON MOBILE

2

Humanize the

customer.

90% OF BEHAVIOUR IS DRIVEN BY EMOTION

EMOTION

LOGIC

KNOW

WHO & WHATUNDERSTAND

WHY

NEUROSCIENCE TOOLS

CONSUMER NEUROSCIENCE

1. Neuroscience

2. Biometrics

Brain Metrics

Facial Expression

Eye Tracking

Heart Rate

Skin Response

MOBILE COMMERCE

1. To Browse vs.

Checkout

-0.4

-0.2

0.0

0.2

0.4

Emotional Engagement

6,651

*****

10

***

1,199

***

Observation

Feelings trump words

Recommendation

Reduce hurdles at checkout

2. Like The App, Like

The Brand

PREMIU

M

Observation

If we like the experience, we like the brand

Recommendation

Every interaction is a brand-building

opportunity

3. Get To The Point

49!

The Results:

The Hyatt app was the fastest to load at 5.4s,

and saw a peak emotional engagement of

80%.

The Best Buy app loaded quite quickly and

also opened at a peak emotional engagement

of 92%.

The Pizza Pizza app, however, had the slowest

load time at 7.2 seconds and opened to a low

emotional engagement of 20%.

Em

otio

nal E

ng

ag

em

en

t (%

)

User Journey

FINDINGS

EEG Emotional Engagement While Using App - Load Times We monitored participants emotional engagement - or their positive and negative emotions - while using the applications

Pizza Pizza Best Buy Hyatt "

Observation

First impressions set the tone

Recommendation

Don’t make them wait to experience your

brand

DELAYS ARE STRESSFUL

Humanize your customers

and create mobile

experiences that delight and

add value to their life.

www.trueimpact.ca