Do You Want to Keep an Eye on Visitors on Your Website? Then, Check Out these Tools

One fundamental objective of having an online presence and running online marketing campaign

is to boost sales. Nowadays, digital marketing companies offer online or digital marketing

solutions in a way that client companies can reap the benefits of both social media and search

engines through engaging and enticing content. They can run an effective marketing campaign

and enable their clients to get higher web traffic on their sites.

Role of web analytics Next and real step comes after that. It is necessary to know about visitors’ activities on websites,

as companies can readily take decisions regarding further actionable moves for their marketing

campaign on that basis. There, web analytics has an active role to play. Web analytics can help

companies to find the direction of their marketing campaign and enable them to take real-time

business decisions.

It is fair to say that websites without web analytics are like candles without matchstick.

Web analytics tools There are many analytics tools are available to help companies analyze data regarding web

activities. From biggies to SMEs, every company can use them as many of them are free-to-use.

In addition, these days, social analytics tools are also available to find the impact of social media

marketing campaign. Some of them are shortlisted here:

Google Analytics: It is a free tool to generate detailed stats about visitors to your website. It is the

simplest and yet the most robust web analytics tool. More than 50 percent of top 10 thousand

websites worldwide use it currently. The easy-to-use format makes it one of the most popular tools.

Even small companies can reap the benefits from it and know about from where visitors are

coming, what they are doing on their sites, how often they come back, and the like.

Rankwatch: Researching and targeting keywords are the basic aspects of SEO marketing

techniques. Rankwatch can manage SEO marketing campaign by showing Google ranking metrics

regarding keyword performance, competitor analysis, back link audits, and so forth. In addition, it

triggers emails notifying about change in search engine rankings. Its USP feature informs about

keywords for which companies can get rank on page 2 or 3 of the search engine.

KissMetrics: Visitor’s behavior changes over a period. This innovative tool informs about bounce

rate and visitor’s behavior by enabling companies to track individual visitor metrics, behavior over

a period, typical and recent referrals, etc. Altogether, such data can open the doors of potential

opportunities for companies.

ClickTale: It’s a qualitative customer analysis tool that records every move of website’s visitors

from the first to the last click. Using Meta statistics, it can create heat maps and offer a traditional

conversion analytics. Unlike Google Analytics, ClickTale offers “in-site” data to enable companies

to optimize their websites and boost profits. Playable videos of users’ browsing experiences or

session playback and in-page analytics are two distinguished features of this tool.

Facebook Insights: These days, companies frequently use Facebook for business promotion.

This tool is developed by Mark Zuckerberg’s team to give detailed information regarding follower

counts, comments on posts, likes, etc. It is a free tool and therefore, even small companies can

use it. It is the best and only tool for the companies that are using Facebook for communicating

and engaging their customers.

Depending upon the nature of the business, type of digital marketing, and other factors, companies

can opt for using one of the tools from many web analytics tools. Companies can readily take

guidance about it from a standard online marketing company as well.

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