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Printing Types, Tips& Digital Printing

Joel F. Kaufman

VP Sales

Chroma Graphics, Inc.

Types of Conventional Printing

• Sheetfed

• Web

• Envelopes

Sheetfed Printing

Sheetfed Printing

• Cut size paper sheet fed through a printing press

• High quality, small to medium size runs

• Limited inline capabilities

• Presses can print one or possibly two sides at at time

• Most prevalent type of printing press

Web Printing

Web Printing

• Roll or web of paper fed through printing press

• Heatset: high quality, cold web: lower quality

• Produce sheets, folded signatures, inline finishing or continuous/roll to roll forms

• Extensive inline capabilities are available

• Presses can print two sides at at time

• Not as prevalent as sheetfed presses

Web Printing, Inline Finishing

Web Printing, Inline Finishing

• Numerous plow folding configurations

• Paste on spine, pattern perf/glue

• Die cut, formed envelopes

• Encapsulated fragrance, scratch-off, spot UV

• Spot fugitive glue, card tip-ons

• Image inline, K up to 4CP

Inline Web Finishing

• Numerous Plow Folding Configurations

• Paste on spine

• Pattern Perf/Glue

• Die cut

Inline Web Finishing• Encapsulated Fragrance

• Formed envelopes

• Spot fugitive glue

Inline Web Finishing: Imaging

Inline Web Finishing: 4CP Imaging• 600 dpi inkjetting is similar to laser quality

Envelopes

Envelope Printing

• Stocked envelopes

• Converted envelopes

• Web produced envelopes

• Keep mailshop production in mind

Stocked Envelopes

• Standard sizes

• Imprint one/two sides

Converted Envelopes

• Print flat and convert

Converted Envelopes

• Custom stocks

• Custom windows and die-cuts

Converted Envelopes

• Multiple windowed envelopes

Converted Envelopes

• 4CP flexo printing

Printing Tips

• Provide complete and accurate specifications

• Beware of potential printing and postpress problems

• Strive to cut corners, without sacrificing quality

• Get your supplier involved with the project before the job is released

Provide complete and accurate specifications

• Avoid additional cost surprises by specifying all known information

• More information provided means better chances that less costly options can be explored

• The better organized the job information is, the better chances your supplier will actually produce the job to your expectations

• Design specifications to minimize postal (think backwards)

Beware of Potential Printing and Postpress Problems

• Registration, ghosting and DMAX issues

• Inline inking projects

• Grain direction issues

• Poor drying pigments, especially matte stocks

• Pushout and creepage

• Z-folds and other potential inserting issues

Strive to Cut Corners Without Sacrificing Quality

• “Cheat” on trim sizes to accommodate smaller press sheets• Use common colors and stocks to gang multiple items on

same press form• Bind multiple up when applicable• Consider process color builds in lieu of additional PMS

colors• Be flexible with color impositioning to minimize number

of plates• Use digital proofs and /or PDFs to reduce AA costs

Get your supplier involved with the project before the job is released

• Utilize the experience and expertise of a sales professional to trouble shoot your jobs

• Take advantage on special of leftover stock inventory or slow production periods

• Request ink drawdowns on actual job stock to avoid costly mistakes

• Modify job specifications to take advantage of any supplier specific inline finishing capabilities

Digital and Variable Content Digital Printing

• 100% digital production

• Hybrid production; part conventional, part digital

• Post imaging finishing operations and potential concerns

• Which workflow makes more sense for your project?

Variable Content Printing Workflows

Apply Rub ‘n Smell

Foil stamped

Diecut

Offline satin varnish

Liquid Emboss

Diecut5 Offline UV coating

applications

Post imaging concerns:

Fuser Oil

Re-lasering over Igen toner

• Variable copy, advance copies, quick turns

• Reverse quality issues because of minimal dot gain

• Reverse quality issues on very textured sheets

• No inline inking and ghosting issues

• Color consistencies vastly improved (especially on running headers and tabs)

100% Digital Production Workflows

Hybrid production; part conventional, part digital

• Variable digital printing combined with conventional printing and binding processes

• Matching spot colors out of 4CP gamut, matching other non digital pieces

• Quantity dictates production efficiencies

Xerox iGen4 Digital Printing• Variable digital printing combined with conventional

printing/binding/mailing processes (Moderate complexity)

Complex Digital PrintingPersonalized Viewbook (part of a cross media campaign)

• Variable copy• Variable versioning• Variable photographs

Relevant data can make a REAL impact!

• Variable copy

• Variable graphics and versioning

• Variable photographs

• Variable content within photographs

Types of Variable Content Printing

• Simple text changes from record to record

• Text can be within other graphics and/or photographs

• Font driven graphics such as postal barcodes, scanable barcodes and UPC codes

• Virtually no limit on the number of fields you can pull from

Variable Copy

Key points in setting up variable copy

• Text, graphics and photographs can change from record to record

• Design can totally change between versions (same stock and size only)

• Data work and postal savings considerations

• Virtually no limit on the number of layers you can establish (500+)

Variable graphics and versioning

Segment #112500

Segment #28200

Segment #3450

Segment #43750

Segment #5195

Consolidated List25095

• Could handle a reasonable amount of variable photos through versioning/layering

• Ideal for large volume of unique images

• Personalized QR codes

• Virtually no limit on the number of unique photographs on a mailing

Variable photographs

• Allows for powerful visual differentiators

• Takes longer to produce and costs a little more, but well worth it if you can create the perfect visual enticement

• Chroma can offer any of the xmpie marketplace images/fonts with no royalties and unlimited usage

• You can create your own layered Photoshop file to use and/or create your own image fonts, as we did for the seminar mailer

• There are two basic categories; font driven and image fonts

Variable content within photographs

Variable content within photographs;Font Driven

Variable content within photographs;Image Fonts

Simple Text and Images

We HaveWe HaveSavings Plans to Savings Plans to Meet Your NeedsMeet Your Needs

Picture 1

At Home Town Bank we have plans that will help you plan for your future through a program of regular deposits. You set the pace. You set your future.Only you can see your future

Text Block 1Variable

Variable

Rule for Picture 1If «Age» is >21,<34, then «Image 1» If «Age» is >34,<53, then «Image 2» If «Age» is >53,<64, then «Image 3»

Rule for Text Block 1If «Age» is >21,<34, “It’s never too early to start planning”If «Age» is >34,<53, “Plan now for the things you want”If «Age» is >53,<64, “Special savings for that Special Trip”

ImageImage 11

Image 2Image 2

Image 3Image 3We HaveWe Have

Savings Plans to Savings Plans to Meet Your NeedsMeet Your Needs

Picture 1

At Home Town Bank we have plans that will help you plan for your future through a program of regular deposits. You set the pace. You set your future.

Only you can see your future

Plan now for the Plan now for the things you wantthings you want

Mr. & Mrs. Brian Groene234 NorthCanton, NJ 13256


Picture 1



It’s never too It’s never too early to start early to start

planningplanning

Mr & Mrs David Farquar875 NationCharlotte, MI 48740


Picture 1



Special savings Special savings for that Special for that Special

TripTrip

Mr & Mrs. Donald Burns667 Seventh AveSt. Louisa, CA 97634

Master PageDatabase

Final Output

Rules

Setting up your art and data files

Complex Digital Printing

Personalized Viewbook Layer Palette

Any Questions

?

Marketing

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