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Discover
The House of Marketing
as your future employer!
How to become a THoMer?
Who is THoM?
What does THoM do?
How does THoM work?
What’s it like to be a THoMer?
Dreams become reality when we
put our mind to it.
Dream Think Do
Think twice. Then act.Stop doing what is easy.
Start doing what is right.
From vision to strategy to the last implementation mile, we dream, we think and we do
Who is THoM?1
At The House of Marketing, we dare
to challenge the status quo and
dream with our clients in these ever-
changing times. Our entrepreneurial
instincts and future-proof vision on marketing enable us to inspire and
stimulate innovation, while keeping
our finger firmly on the pulse of the
latest marketing trends.
We are the architects of ideas for our clients, transforming dreams into
reality through strategic marketing
consulting. The House of Marketing is
at the forefront of marketing thinking
and doing, driven by a connected
hub of dedicated entrepreneurial
THoMers who look at opportunities
beyond the job.
From vision to strategy, down to the last mile of implementation, The
House of Marketing bridges the
knowing-doing gap through interim
management. Bringing in a THoMer
means bringing in a highly
motivated, curious, optimistic, hands-on and pragmatic personality
who can and dares to leave a mark.
Our logo reflects the uniqueness of The House of Marketing
Who is THoM?2
THoM is a collection of unique fingerprints
We are a connected hub of dedicated entrepreneurial marketers.
THoMprintWe leave a mark at the client, a signature that remains
visible when the project is done.
Who is THoM?3
The House of Marketing is part of the Quanteus Group – with a key focus on Marketing
Top
management
consulting
approach
Hands-on and
quantitative support in
Transformation,
Strategy & Corporate
Finance
Strategic
Marketing
Consulting &
Interim
Management
Marketing &
communication
agency,
in an efficiently
creative way
From strategy to implementation
Company-wide scope Marketing & Communication
In an increasingly digital, data and technology-
driven market
Design
& creation of
chatbots
THoMers work in teams or on individual client projects, always bridging the knowing-doing gap
What does THoM do?4
Strategic Marketing Consulting
Our marketing experts are guiding the efforts of
clients and taking their marketing strategy to the
next level. We offer strategic consulting services to
create tangible impact for business growth.
In a true partnership setting, we tailor our team of
marketing consultants fully to clients needs - with
complementarity of skills as key denominator. We
help our clients to define a future-proof vision &
strategy, conduct an audit and maturity assessment,
define your transformation roadmap, including
planning and phasing,…
Interim Management
Whether clients' engine is running slow or they need
a copilot for some time, we can help. We offer
interim management to fill a competence gap, a
vacant position or the need for extra manpower.
Hiring a THoMer is engaging an extra gear to
achieve business objectives. Beyond a seasoned
marketing consultant, clients will find a teamplayer
with a pragmatic approach and passion for the job.
It is in our DNA to leave a lasting impact and to
secure their destination.
What does THoM do?5
ICT & Media
Utilities & Resources
Health Care & Public Sector
Consumer Goods & Retail
Finance, insurance &
other services
Transport & Logistics
We work for clients from many different sectors
What’s in it for me?
What does THoM do?6
Marketing HumanCapital
Knowledge Development
Client development
Client Development
Connect with the other
THoMers
Gain experience and
take responsibility
Build and impact the
THoM of tomorrow
Every THoMer chooses an internal project according to his interest and together they build The House of Marketing
Inge • Digital Campaign Manager/Marketing
Automation Specialist @ utilities company
• Part of THoM’s Content & Marketing
Automation team
What does THoM do?7
Margot• Brand Manager @ beer brewery
• Part of THoM’s Knowledge Development
team focusing on Marketing organization of
the future
Frederik• CRM Officer in the automotive sector
• Leading THoM’s Campus Recruitment team
Karel• Re-designing the client onboarding process
for a leading utilities company
• Part of the HackaTHoM team
Florence• E-commerce Specialist in the non-food retail
sector
• Part of THoM’s Client Development support
team
Lowie• Retail Manager @ leading telco company
• Part of THoM’s Knowledge Development
team focusing on Digital &
E-commerce/Omnichannel
Robine• Working on the launch of an innovative
product for a pharma company
• Part of THoM’s Connect team
Eva• Working on a marketing organisation
redesign project in the transport sector
• Part of THoM’s Knowledge Development
team focusing on data-driven marketing
No two assignments are the same at The House of Marketing
8 How does THoM work?
Junior Consultant
Consultant
Senior Consultant
(Consulting/Business)
Manager
Sr Business
Manager
Sr Consulting
Manager
Business Director Consulting Director
There are two main career paths but the way to achieve them can be different for everyone
9 How does THoM work?
Consultant
Counselor
& Mentor
All THoM consultants
THoM knowledge base
Client manager
Coaching
Sharing
Training
THoMers are supported throughout their career and during every project
10
Mentor
Client manager
Human Capital
Office Management
Karolien VanheldenSENIOR CONSULTING MANAGER
Joined THoM in August 2011
I guide my counselees to discover
their own career path, not losing
sight of their work-life balance. It
gives me energy as a counselor to
see them grow, not only as
marketers, but also as individuals.
“
“
Helps to manage his/her professional/private balance and shares
experiences
Coaches the THoMer on his/her specific client project
Always available to discuss his/her individual development options
or anything that’s on THoMers’ mind
Help & support for all administration needs of THoMers
CounselorCoaches and guides the THoMer through his/her individual
development path
How does THoM work?
Therefore they never walk alone
On-the-job supportTraining
▪ Marketing Automation
▪ Data
▪ Digital Transformation
▪ Branding & Communication
▪ …
▪ (Self-)Leadership
▪ Time & Priority Management
▪ Interpersonal Skills
▪ Project Management
▪ Excel
▪ Nielsen
▪ …
Marketing
skills
Consulting &
Soft skills
CERTIFICATES INDIVIDUAL
TRAINING NEEDS
11
THoMers get on-the-job
support – both on soft skills
and marketing expertise – via
their Client Manager or any
other THoMer with the most
relevant experience to help
them.
How does THoM work?
All our consultants follow a continuous training path including marketing and soft skills
12
Every THoM journey starts with the Immersion Camp
▪ A team case meant to challenge you, develop new skills & broaden your knowledge
▪ A great opportunity to get to know your colleagues better in an inspiring and fun
setting
Immersion Camp
THoMmeeting is a sharing, learning & connecting opportunity
▪ Once a month on Thursday evening
▪ Business update
▪ Internal and/or external speakers and cases
THoMmeeting
A brainstorm session together with a client to find out-of-the-box solutions to their
specific problemHackaTHoM
From time to time a Knowledge stream organizes a learning opportunity during a
Friday LunchDiscovery sessions
How does THoM work?
Besides trainings there are a lot of other knowledge-sharing opportunities in different formats
13 How does THoM work?
And don’t forget, we are a connected HUB of THoMers
Céline Van ImpeJUNIOR CONSULTANT
Joined THoM in September 2017
As a final-year student, there was one thing I knew for sure about my
professional career: I wanted to be a marketer. However, without having
any previous business experience, I had a hard time choosing a specific
sector and marketing domain. As The House of Marketing gives you the
opportunity to work in a variety of sectors and domains, there was no
better place for me to start my career.
From the first day on, The House of Marketing assigned me a personal
counselor to guide me through my career path, customized to my interests
and skills. Moreover, I was able to attend multiple internal and external
trainings to enrich my skills in different areas.
The responsibility and challenging tasks you get from the beginning,
combined with working in an environment where all employees share the
same passion for marketing, is very inspiring. Moreover, there are a lot of
opportunities to meet and share experiences with the other THoMers
(THoMmeeting, Boostersession, THoMbuilding, Discovery session, THoMski,
Connect events…).
If you are interested in strategic marketing consulting and interim
marketing management, I wouldn’t doubt and join THoM!
“
“14 What’s it like to be a THoMer?
“If you are interested in both the thinking and the doing in marketing, I wouldn’t doubt and join THoM!”
15 What’s it like to be a THoMer?
In line with
the THoM
values
Passion
for
marketing
Business &
consulting
mindset
Curious
Sociable
Not formal
but
professional
in a fun way
Challenge
yourself
& others
Out-of-
the-box
thinkers
Problem
solvers
Critically
constructive
Self-aware
& open for
feedback
Honest
Life
balance
searchers
Hardworking
Result
driven
Down
to
earth
Pro-active and
independent
Trilingual
(Dutch,
French,
English)
Master
degree
Analytical
Pragmatic
Collaborative
Helpful
Hands-on
Strong interpersonal
skills
The THoM DNA is reflected through all THoMers
Talent developmentYou never walk alone @ THoM, can participate in many
knowledge opportunities & learn on the job at the client &
internally.
Collaborative mindsetNo lone wolves but helpful colleagues that share their
knowledge & passion and help each other grow.
Intrapreneurship & leadership opportunitiesTHoM is a playground to try & test new ideas. You are
challenged and receive a great deal of responsibilities on
client projects and you can take the lead in internal projects very early on in your career.
Dynamic & inspiring environmentFast-changing market, inspiring clients and plenty of
connecting moments with other THoMers to generate new
energy.
Challenge & variety of workYou will be challenged out of your comfort zone and juggle
with different projects, deadlines & expectations. But don’t
worry, nothing you can’t handle.
Competitive salary packageIncluding a company car, a fuel card, a laptop, a
comprehensive phone plan, a group & hospitalization
insurance, meal allowance and not to forget 26 holidays to discover the world.
16 What’s it like to be a THoMer?
There are a variety of advantages and opportunities to be a THoMer
2Great, you received an
invitation for our Case Day
This is the final step of our
recruitment process.
Good luck!
Case Day takes place on
Tuesday February 27, 2018
3Contract is signed!
Congratulations!
You’ll start your career at THoM
with the immersion camp.
In the meantime, don’t hesitate
to connect with THoMers.
Welcome to The House of
Marketing (last week of August)
Ready to take on the
challenge?
1
Deadline for application:
Sunday February 4, 2018
Write your Point of View (see next
page) and upload it together with
your CV + motivation letter to
www.thehouseofmarketing.be/start
-career
18 How to become a THoMer?
From graduate to…marketing consultant?
Show us how PASSIONATE you are about MARKETING!
Beehive is a premium retailer with a strong presence in Belgium (27 stores). Their turnover is declining since a few years mainly due to a declining number of customers (basket size & margin remains stable) and the entrance of online competition.
In order to counter this declining trend, Beehive is considering launching an e-shop and is asking for your advice? Should they do it? Why?
▪ 1-pager
▪ In English
▪ Feel free to make hypotheses
and be sure to integrate your
personal perspective.
▪ Use your creativity and
marketing knowledge. Don’t
forget to keep an eye on the
structure and make sure your
Point of View is to the point.
TOPIC GUIDELINES DEADLINE
19 How to become a THoMer?
Please upload your Point of View
together with your CV and
motivation letter by Sunday
February 4, 2018.
Trigger us with your Point of View
Follow us facebook.com/Thehouseofmarketing
Frederik SunaertConsultant
Feed your marketing hunger with our HUB
www.thehouseofmarketing.be/blog
For your official application:
Upload your CV, motivation letter & Point of View
to our website
www.thehouseofmarketing.be/start-career
Lets connect!
Any questions in the meantime? Reach out!
Interested?
Contact us!
REALIZE YOUR FULL POTENTIAL
THROUGH PASSION AND
EXCELLENCE FOR MARKETING
