• Today more marketers are realizing the impact content marketing can have on their bottom line and lead generation.

• Although a common problem that marketers face is not being able to come up with enough relevant content.

• Many marketers have this problem because they don't have a system to rely on. So here's a system that you can use.

• A system that will allow you to create more compelling content by learning how to target your messaging to your customer buying stages.

• What are the key concerns for making a purchase?

• What are the customer goals and expectations?

• What is the urgency level of solving this particular problem?

• What validation is needed in order for the customer to make a purchase? (security indicators, testimonials, images, free trial)

• All of these questions will allow a marketer to measure and examine each stage of the buying process.

• A marketer must know that each buyer stage also has it's own unique behavior.

• So quite naturally, with each stage will come a different area of focus for your marketing message and your copywriting.

• In this situation the customer is in search mode.

• Mainly through Google and also You Tube.• Customers are looking for more understanding

about symptoms, solutions, best solutions, and how to access that best solution.

• This kind of marketing will include PPC, banners, media buys, display ads.

• This form of marketing will attract customers with similar motivations as an organic search campaign. This is because of the context in which your ad is displayed (key words).

• This kind of marketing relies heavily on emails, blog posts, videos, eBooks, webinars, and white papers.

• The customer will most likely run into this content through channels such as forums, submission sites, content sharing sites.

• This is where you are cultivating a relationship with your customer. More commonly known as lead nurturing.

• This is a situation where the customer doesn’t mind being marketed to but you must be customer minded with your approach.

• This platform wasn’t originally made for marketing. It was made for discussion and sharing information.

• Therefore your customers aren’t really expecting to get marketed to.

• Instead of trying to out scream your competition. Try to simply share information and start conversations.

• Customers who take action will need to be sent to a directory page or a blog post with a strong call to action.

To learn more about how you can begin to craft more compelling copy that drives conversions

then click here.

This presentation was brought to you by daringalloway.com