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Digital Media Status in
Bangladesh & the content
consumption behavior of
Millennials
Prepared By:
Md. Abdun Nafee
Associate Director
AsiaticJWT – Digital Advertising
Email: [email protected]
Bangladesh at a glance
132,649,000Mobile Phone Users
20,000,000Facebook Users
63,316,000Internet Users
(Mobile + PSTN)
163,007,915Population
Source: BTRC, Facebook, World Meters; updated on April, 2016
Source: World Meters
Population in urban is increasing
34.2 % of the
population is urban
and median age in
Bangladesh is 26 years
163,0072,904Population
A sharp 35% increase over a year
63,316,000Internet Users
(Mobile + PSTN)
38% people
of Bangladesh using
internet frequently
Source: BTRC; updated on May, 2016
13 out of every 16 people use mobile phone
Source: BTRC; updated on May, 2016
131,949,000
Mobile phone
users
Smartphone sales is rapidly increasing
75,00,000
Smartphone Users
Source: BMPIA, 2015
3
14
40
75
0
10
20
30
40
50
60
70
80
2012 2013 2014 2015
Smartphone sales over the years (in Lakh)
Facebook users have been tripled within a
couple of years
20,000,000Facebook Users
The most popular
social media
used by 32%
of total internet users
Source: Facebook; updated June, 2016
Facebook User Demographics in Bangladesh
13 - 17
18 - 24
25 - 35
36 - 45
46 - 65+
User Age Distribution
76%
24%
Male
Female
Male/Female Ratio
Source: Facebook; updated June, 2016
Instagram is gaining popularity among the
young generation
Source: Instagram
The platform is integrated
with Facebook and
promotion feature is
enabled from
Facebook as well.
500,000
Instagram Users
Audience Behavior on Digital
Introducing
MILLENNIALS
Aged between 17 to 31
Represent the largest share of
internet users aged 18-65+
How do they spend their time on
digital platforms
Real life happens online
90% of Millennials go online daily
What do they do? Catch up on social networks
Research and shop online
Watch videos
They live everyday lives with their
offline and online worlds intertwined.
Source: Google
Social media is their stage
50% of Millennials comment /
like a friend's post daily
Mille
nn
ials
Ac
tivit
y o
n F
ace
bo
ok
Source: Google, GlobalWebIndex
Mobile is their go-to device
75% of Millennials go online
via smartphone at least as
often as computer
67%
62%
56%
51%
43%
SocialNetworking
Searching forinformation
Watch onlinevideos
Look updirections
Researhpotential
purchases
Types of activities young people do on smartphone
Source: Google
Google is their friend and friends are
their advisors
55% of Millennials use
search engines
to learn about products
55%
27%
Using Search Engines Visiting Brand Websites
Online researchers activities while shopping
Source: Google
Google is their friend and friends are
their advisors
20%
80%
1 in 5 Millennials turns to others for advice
55% of Millennials use
search engines
to learn about products
Advocate
Brands
Source: Google
YouTube is their destination for
entertainment
20% of Millennials consider
YouTube content more
relevant and interesting than
TV content.4 out of every 10 Millennials use YouTube at
least once a day with friends or family
Source: Google
And they are the future
1 in 10 Millennials learn
of new products via advertising
Are not just a target audience
They are a
Millennials
Generation
Source: Google
3 rules for reaching these
young people
1 in 10 Millennials learn
of new products via advertising
In Influencers we trust
Reach them online
Use video to connect
Source: Google
Content consumption scenario
Source: UM Wave 8
Thank You
