Digital MarketingTo Grow Your Business

How To Use

Lance BachmannPresident and CEO

1SEO.com Digital Agency@LanceBachmann /in/lancebachmann

Featured Presenter at:• PPC Hero• Affiliate Summit

• Drone Dealer Expo• US Search Awards• And More!

• Are your potential new clients not finding you online?

• Do you have an online strategy for your business in for 2016

• How do you get customers to convert online?

• Does your online brand represent you correctly?

What We’ll Answer Today:

Why Is ImportantTo Have A

Digital Strategy?

1. Create2. Promote3. Convert

Foster Leads Through Their

ExperienceWith Your Brand

Assist Site Visitors To Become Leads / Conversions

Manage Your Brand Reputation Online

New Potential Customer Sales Funnel

vsReturning Customer Funnel

Potential Customers For Every Business Online

This is on alone.

Opportunity exists on and others as well.

Anatomy of the Search Engine Results Page

91% of Searchers do not leave the first page

of the SERPs

Paid 15 to 25% of all Clicks

Organic 75 to 85% of all Clicks

Search Engine Optimization & Visibility

If your website is not being found on relevant searches for your services, product, or brand, you’re missing out. SEO is what helps get you seen online.

Effective SEO helps customers find your business online, resulting in more traffic and phone calls for your services. SEO can occur on a local, national, and international level.

Visibility on Search = Clicks

Don’t WasteMeta OpportunityOn SERPs

• Title Only Branded• Description Can Be 160 Characters• Lacking A Call-To-Action

Google MapsGoogle Maps is a desktop/mobile web mapping service developed by Google. It allows businesses to appear for relevant searches.

The more complete your Google My Business profile, the more information will display here. Don’t let your competition out-perform you on Google Maps.

Google My Business

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Your Information Right On Google

Pay-To-Play at theTop of GoogleTo reach qualified leads and develop relationships with the right audience, pay-per-click campaign management is a vital component to your overall internet marketing success.

With the right budget and ad groups for relevant keywords, you have the opportunity to compete quickly and generate traffic instantly through quality PPC management.

PPC

Target Your DatabaseGoogle recently announced the ability to target ads based upon email addresses.

This feature, called Customer Match, allows you to show specific ads to searchers who are logged in with their email address in the Google, YouTube or Gmail.

This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific moments.

Customer Match Targeting

Expanded Text Ads

What are they?Designed to maximize your presence

on mobile search results.

More than 50 % greater Ad copy, this format features a prominent headline and extra room to highlight products

and services.

Ad DetailsHeadline 1: 30 CharactersHeadline 2: 30 Characters

Description Line: 80 Characters totalDisplay URL Field: removed, now auto

extracts domain from final URL

Path fields: up to 2 fields, 15 characters each

In Beta Testing

Don’t Waste PaidAd OpportunityOn SERPs

• Lack of Description• Not Call-To-Action• No Ad Extension

Google Shopping

50m

Sell Right On GoogleGoogle Shopping is a service which allows users to search for products on online shopping websites and compare prices between different vendors. This happens right in the Google search results page.

Advertisements

Remarketing

Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.

2nd Chances With Visitors

Social AdvertisingPaid

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. This can be done through most popular social media platforms, such as Facebook, LinkedIn, Twitter, and YouTube.

Hit Them Where They Thrive

YouTube Advertising

Paid

Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results.

You have complete control over your daily budget, so you can spend what you’re comfortable with.

Plus, you only pay when someone engages with your ad. If they skip it before 30 seconds (or the end) you don't pay a cent.

Engage On All Mediums

Social Media 8

Ll57 s

.

6fIf you’re not effectively marketing your business on social media platforms, you are missing out on reaching additional customers. In today’s hyper-connected world, your potential customers are checking their news feed, scrolling through timelines and checking in when they’re at a particular establishment or place of business. How engaging and interesting is the content you’re sharing?

SOCIAL PLATFORMSTotal Users

50m

181m

300m

70m

232m

1bn

150m

95m

Tumblr.

1.19bn

Email Marketing

Marketing RightTo The Consumer

Directly marketing a commercial message to a group of people using email is email marketing.

In its broadest sense, every email sent to a potential or current customer could be

considered email marketing. It usually involves using email to send ads, request business, or

solicit sales or donations, and is meant to build loyalty, trust, and/or brand awareness.

Responsive Design & Development

One Site on Every DeviceYou have a vision for your site, but might lack the creativity and technical knowledge to bring your vision to life. Our website design and development team builds for performance, customizing each design with the client’s needs in mind. We think about your end user and your industry, implementing a method that results in your visitors staying longer, and helping turn a curious visitor into your next customer.

How Do You Prove The Value Of Your Online Marketing Campaign?

Search Console

Google

Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

In Google Search Console you can review:

• Searches That Led to Your Site

• Errors With Your Site• Messages From Google• And More

Health Check For Your Site

AnalyticsGoogle

Reporting On Site VisitorsGoogle Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

In Google Analytics you can review:

• Time On Site• Page Flow• Contact Forms Submitted• Traffic Origination• And More

TrackingCall

Traffic, leads, and conversions can originate from any of your marketing efforts. Call tracking allows you to monitor and leverage your online efforts (and even offline efforts). This allows for more effective use of your budget in online marketing.

Know Exactly What Is Working

Case Study: American Roofing PhiladelphiaOrganic Ranking Growth

Case Study: NMBOCOrganic Ranking Growth

Free Online Tools

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I

4

Copyscape

Hootsuite

Google Trends

Google My Business

SitelinerV

KEY TAKEAWAYS

DEVELOP YOUR BRAND’S ONLINE STRATEGY

UTLIZE SEO, PPC, & SOCIAL TO PROMOTE GROWTH ONLINE

r ,MONITOR YOUR BRAND’S REPUTATION ONLINEW FOSTER END USERS TO

TURN THEM INTO CONVERSIONS

B

THANK YOU!

Questions?