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Digital Marketing Tactics To Increase
Conversions
Design, Video,& PrintBackground
[email protected]@BJ1SEO
BJBERGEY
Director of SEO1SEO.com Digital
Agency
Tattoos, Cars, & n00b FraggingFor Days
Seeking HelpFor My BBQ Sauce Problem
WHAT IS CONSIDERED
A CONVERSION
?
Things such asCapturing data, filling out
forms, calling phone numbers, registering for events, you
name it. If its what you want from your end users it’s a
conversion to you
SO WHAT MAKES
THEM CONVERT?
• Call-To-Actions• Color Palette• Layout• Usability• Psychology
What Call-To-Actions are you usingto get clicks / conversions on your
site?
More than 90% of visitors who read your headline also read the
closest CTA. (Unbounce)
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CREATE AN INCENTIVE
OR URGENCY
Look at this and click here. Plain and simple, but difficult to master at first.
The converting color can be an outlier to or the loudest color of a palette.
RULETHEM WITHCOLOR
Use large and legible colored text or buttons.
Keep it clean and identifiable and get modern with your design.
Back up from your screen when designing.
COLOR USE TACTICS
Is Your Site a Z or F?
HOW DO YOUR END USERS NAVIGATE?
The majority of internet users are adept scanners. This means they don’t consume or read all of the content they come across.
Instead, they scan for certain information and then deem whether or not the page is worth their time.
THE F LAYOUT
• One Brand – More Goals• Branding• Hierarchy• Informative• Advertising Other
Brands
THE Z LAYOUT
• One Brand – One Goal• Branding• Hierarchy• Structure• Call-to-ActionZ
F
Z
F
Z
F
CAN YOUR VISTORS ACTUALLYUSE YOUR SITE?
5 Key Points To Great Site Usability
1. Availability & Accessibility2. Clarity3. Learnability4. Credibility & Trust5. Relevancy
AVAILABILITY & ACCESSIBILITY
• Server Uptime & Site SpeedIt’s important to ensure your visitors don’t get an error trying to load your site and that it loads quickly. Invest in good hosting.
• Broken LinksDouble check that there are no dead links on your site. Nothing sends a visitor back to search results faster than a 404 page.
• Mobile ResponsivenessMake sure your site can handle different screen sizes. Source: crazyegg.com
CLARITY
• Simplicity Focus on what’s important. If you don’t distract your visitors they will be more likely to do what you want them to do.
• FamiliarityStick to what people already know. There is nothing wrong with looking at other sites for inspiration.
• Consistency Don’t get cute. Create a consistent experience across your entire website to keep your visitors mind at ease.
• Guidance Take your visitors by the hand. Don’t expect your visitors to explore your site all on their own.
Source: crazyegg.com
LEARNABILITY
• Intuitive Interfaces It should be your goal to design intuitive interfaces — interfaces that don’t require instructions, or even a long process of trial and error to figure them out.
• Be FamiliarBy now, people are familiar with a lot of design concepts used on the web. By using these concepts consistently, you meet your visitors’ expectations.
As human beings, we like patterns and recognition, which is why we are better at handling familiar situations rather than unfamiliar ones. Source: crazyegg.com
CREDIBILITY & TRUST
• Be Real It is important that people know you are a real company with real people. Offer a clear “About Us” page together with your contact details and if possible a physical address.
• Be HonestYour content also plays an important role for the perceived trustworthiness of your site. Make sure you are honest and precise about your content.
• Beat Your ChestDon’t be modest about your expertise. If you are an expert in your field, make sure people know it.
Source: crazyegg.com
RELEVANCY
• Content & Pictures MatchIt is not enough that your website is clear, your content must also be relevant. Again, it is essential that you know your users and why they visit your site.
• Make It About ThemStart with defining who your users are. Second, talk to them to find out what their goals are when visiting your site. Third, define user scenarios that demonstrate in which situation people visit your site to find what kind of content.
Source: crazyegg.com
Psychology As A Weapon
How does you end user interact with your site? Make them see things your way with psychological tactics!
USE THE FORCEON THEM
Law of PithinessThis law says that we tend to order our experiences in a symmetrical, simple manner.
Law of Past ExperienceThis law finds that our previous experiences contribute to our interpretation of current experiences.
Fitt’s LawThis law proposes that time required to move your mouse to a target area is a function of distance to the target and size of the target.
GIVE THEPEOPLE WHATTHEY WANT
Source: kissmetrics.com
GREAT,WHAT ELSE CHAMP?Where else does this insight apply?
Social MediaSimple and to the point, yet easy to digest. Pro Tip: Always use media when you make a post.
Integrated CampaignsBillboards, magazines, mailers, etc. all need quick info fast. Call-To-Actions need to be stronger on traditional mediums.
Paid Advertising & RemarketingCall-To-Action and layout tactics apply here for both design and copy.
Adobe Color CC
Color Picker and Schemes
Siteliner
Content Duplication& Broken Link Scan
Varvy
Top Level TechnicalScan w/ Suggestions
GT Metrix
Page Speed & LoadScan w/ Suggestions
FREE TOOLS
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