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Digital Marketing 101 Wasfi Qaddoumi @ wasfiii

Digital marketing 101 (Pillars and Models)

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7 slides giving an introduction to Digital Marketing simply answering "what is Digital Marketing?", "How does it work" and "what are the models"

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Page 1: Digital marketing 101 (Pillars and Models)

Digital Marketing 101 Wasfi Qaddoumi @wasfiii

Page 2: Digital marketing 101 (Pillars and Models)

What is Digital Marketing?

• Digital marketing is the promotion of products, ideas, services or brands via one or more forms of electronic media.

Page 3: Digital marketing 101 (Pillars and Models)

How does digital marketing work?

• using a number of different strategies.

• Each of these may serve a different purpose

• strategies work together to drive traffic to a business (either online or off)

• convert ing a one time visitor into a returning, loyal customer

Page 4: Digital marketing 101 (Pillars and Models)

Digital Marketing Revolutions19

90’s www

Presense 20

00’s Search

Discovery

2010

- 20

15SM+Mobile

Utility

What is Next ? augmented reality!

Page 5: Digital marketing 101 (Pillars and Models)

Digital marketing pillars

SEO Social Media Content

Page 6: Digital marketing 101 (Pillars and Models)

Digital Marketing Models

Digital Branders Customer

Experience

Demand Generators

Product Innovators

Digital Marketing Models

Page 7: Digital marketing 101 (Pillars and Models)

Here We Gooo !

Page 8: Digital marketing 101 (Pillars and Models)

AIDA Cycle