DIGITAL FRIDAYS

social party

PARTIES THEN

PARTIES NOW

TO FIGHT WITH IT...

... OR TO USE IT?

Case Study - make it social

heineken the invite

vimeo: http://vimeo.com/23215772

heineken the invite

budweiser the buddy cup

youtube: http://www.youtube.com/watch?v=eHkWpi33iJE

budweiser the buddy cup

harry’s bottle message

youtube: http://www.youtube.com/watch?v=Dj_OC00qgUQ

harry’s bottle message

Case Study - enhance experience

heineken ignite

youtube: http://www.youtube.com/watch?v=Bv0SiX_yzws

heineken ignite

nokia mix party

youtube: https://www.youtube.com/watch?v=g83HmoDc9Js

nokia mix party

Case Study - online party

perrier secret place

youtube: http://www.youtube.com/watch?v=CBpHfLPXEcw

perrier secret place

mtv mobile gif me more party

vimeo: http://vimeo.com/64910796

mtv mobile gif me more party

RFIDFREQUENCYidentification

Radio

EVENT SOCIALMEDIA

HOW DOESIT LOOK LIKE

IN REALITY?

BUZZ

EVENT

EVENT

THEN

NOW

HOW DOWE CREATETHE MESSAGE LIKE CHECK-IN PHOTO?

WHAT CHANNELS DO WE USE?

Case Study - rfid

coca cola village

youtube: http://www.youtube.com/watch?v=SSZ9v8oUaRY

coca cola village

bonnaroo FESTIVAL

youtube: http://www.youtube.com/watch?v=tY_jQ1yyK7g

bonnaroo FESTIVAL

vodafone raise your game

youtube: http://www.youtube.com/watch?v=GuwadDAB0L8

vodafone raise your game

maximus snow storm

loCATION: FranCE/sWITZERLANDSYSTEM ELEMENTS: Like, Photo, check-inNUMBER OF GUESTS: 4500DURATION: 5 mONTHSNUMBER OF REGISTRATIONS: 2249 NUMBER OF INTERACTIONS: 5560POTENTIAL REACH: 1 026 815

maximus snow storm

The wildest night party 2013

LOCATION: warsawSYSTEM ELEMENTS: LiVE STREAM, Photo, check-in, LIVE CAMERANUMBER OF GUESTS: 4200DURATION: ONE NIGHTNUMBER OF REGISTRATIONS: 3938NUMBER OF INTERACTIONS: 6385POTENTIAL REACH: 1 490 146

The wildest night party 2013

The END