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Did you know?Interesting statistics about Direct Mail
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800 352 2282
Around 85 billion mail pieces are sent through USPS yearly,
while 167 billion emails are sent daily!
Direct mail response rate have increased 14% in the last 10 years!
Nearly 50% of survey respondents said they’ve retained a direct mail
piece for future reference.
17% say they do so regularly!
44% of survey respondents say they visit a brand`s website after receiving a direct mail
piece.
79% of survey respondents say they will act on direct mail immediately,
compared to only 45% who say they deal with email straightaway.
56% of survey respondents find
print marketing to be the most
trustworthy type of marketing.
Direct mail brings in 78% of
donations for nonprofits.
40% of survey respondents say they would try a business for the first time as a result
of receiving a direct mail piece –
especially if they were local.
AND70% say they have renewed
relationships with businesses that they had previously ceased using!
50% of U.S. consumers say they prefer direct mail to email.
Direct mail has the highest rate of success in new customer acquisition at 34%
compared with other marketing channels.
74% of B2B marketers rate direct mail as very effective,
while only 71% say the same about email marketing.
For every $167 spent on direct mail in the US, $2,095 in goods are sold.
(Sources: Direct Marketing Association, Target Marketing, Ballantine & Epsilon)
Contact Prospects Influential List Brokers today!
800 352 2282
