CREATING A WEBSITE LEAD MAGNETwith Automated Follow-up

What is a Lead Magnet?

Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. – DigitalMarketer.com

Why You Should Have a Lead Magnet on Your Law Firm Website Grow your email marketing list.

Why You Should Have a Lead Magnet on Your Law Firm Website Targeted personal contact with

the users coming to your website.

Why You Should Have a Lead Magnet on Your Law Firm Website Capture visitors at the top of the

buying funnel (research stage).

Why You Should Have a Lead Magnet on Your Law Firm Website User

experience – offering a dangling carrot relevant to the search query or product you’re offering gives you credibility.

Creating a Lead Magnet for Your Law Firm Website Start with a plan: your elder law

website should have a documented content strategy.

Creating a Lead Magnet for Your Elder Law Website Research your analytics and top

content pages to see what your audience is engaging with and reading.

Think of a theme or potential lead magnet or eBook series.

Your lead magnet should persuade and give value to the user but keep them wanting more.

What Types of Lead Magnets Can I Create?

Checklists 5 Essentials for Your

Elder Parent’s Move to a Nursing Home

7 Vital Elder Law Resources

What Types of Lead Magnets Can I Create?

eBooks and eGuides 7 Steps to Caring For

an Elderly Parent

10 Proven Reasons an Elder Law Attorney Will Help Plan My Parents…

What Types of Lead Magnets Can I Create?

Webinar A webinar popup can be a

great lead magnet on your website.

Video course Learn Asset Preservation! How to Prepare for Losing a

Relative You can eventually have a

resource page on your site with many downloads.

How Do I Find Lead Magnet Ideas?

Google Analytics: examine high traffic pages & create magnets for the users landing on those pages.

Google Searches: use Google as a tool for researching topics, terms, and resources.

Amazon: research key topic, terms, and book titles.

Client FAQs: create a resource guide that answers 1 to 3 common questions and create a follow-up email sequence.

Delivering Your Lead Magnet

The fastest and easiest way is email. Use a link or create an attachment

inside a branded email. If you want the user to take

additional steps, use a landing page. If you’re not using email, host the

download in Dropbox, Google Docs, or Amazon.

Delivering Your Lead Magnet

Services to deliver via email:• Infusionsoft• MailChimp• Drip• Constant Contact• Active Campaigns• Vertical Response • Campaign Monitor

Create Email Auto Responders for Each Lead Magnet

Lead magnet auto responder workflow example:

Website Lead magnet Lead Magnet Contact form

Email Software

eBook delivery email 1

email 2 blog post

email 3 more content or

offer

Take Your Lead Magnets to the Next Level Create content upgrades on pages

generating good traffic.

For example, if you have a post about the “The Two Critical Stages of Retirement Planning,” create a PDF with 3 additional stages and collect user contact info.

Content Upgrade Sample

Get Started Developing Your Lead Magnets Now! Overview:

What is a lead magnet? Why you should have one. How to create one for your elder law

website. Types of lead magnets. Where to find lead magnet ideas. How to deliver your lead magnet. How to create email auto responders. How to explode your lead magnet.