Denver Boulder Software Club January Event: Making B2B Sexy

Market Creation Group

Making B2B Sexy

(please keep your clothes on)

Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy


Your Sexy Education Team Today:

• Brett Schklar – Founder & CEO, Market Creation Group

• Don Bergal – recently Chief Marketing Officer, ConfioSoftware, a Solar Winds Company

• Nadine Pyter – Director of Marketing, ConfioSoftware, A Solar Winds Company

• Mark Stiltner – Creative Director, Market Creation Group



What the hell is so sexy about B2B anyway?

Inc. Magazine article: Why B2B Startups are Suddenly So Sexy – Oct, 2013Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy


How to formulate a sexy plan

SEXY

=

ATTRACTION

x

PERSONAS


What is attractive to you?

@demandmcg | #endhohummarketingCopyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
















Customer Lifecycle (yep, they’re in control)



THE PROBLEMFrom the desk of Don Bergal









“GREAT IDEAS ARE GREAT. GREAT IDEAS EXECUTED GREATLY GETS GREAT RESULTS”

According to Brett Schklar,



WHERE THE ACTION REALLY HAPPENS

The infamous Nadine Pyter



Monster Love

mass-monster appeal


?




Two examples






FigurinesGameBooth Buttons

Live events – monsters everywhere!

Nurture

Automated marketing

webinars

remarketing

eBook

toolkits

whitepapers eBook

infographic

----

----

----

-We

bsi

te -

----

----

-Download!

SDR

Offers

product

We meet people who love monsters


Example 2





Virtual ConfSocialLead Gen PPC

Online Marketing – Driving Website Traffic

Nurturewebinars

SEO

whitepapers

Automated marketing

webinars

remarketing

toolkits

whitepapers eBook

infographic

-------------Website -----------

Download!

SDR

Offers

product

Attract more people who love monsters!



numbers


38% increase - Ignite DLs

74% increase - IgniteFree DLs


“STRATEGY WITHOUT EXECUTION IS MASTURBATION…EXECUTION WITHOUT STRATEGY IS SUICIDE”

According to Mark Stiltner,



DON’T SELL TO BUSINESSES…BUSINESSES DON’T BUY ANYTHING

Key Takeaway #1



“CIO” IS NOT A PERSONAKey Takeaway #2



FACTS DON’T SELL YOU…YOU SELL THE FACTS

Key Takeaway #3



AN ARMY OF GENERALS WINS NO WAR

Key Takeaway #4



TALK ABOUT YOUR AUDIENCE, NOT ABOUT YOURSELF

Key Takeaway #5



If Facebook has a relationship status, why don’t you have a relationship status for your prospects?

#MakeB2BSexy | [email protected] | Brett Schklar | 303.325.7423


Strategy

Demand Gen

Creative

#MakeB2BSexy | [email protected] | Brett Schklar | 303.325.7423


A very sexy Thank You!

BrettDon

NadineMark
