Define Your Blog’s AudienceDan Kaplan, CoFounder5/12/14

Summary● Why is it important to define your audience● First know your goals● Who are you trying to impact ?

○ Title / job○ Demographic○ Pain

● Example: Rick Baukus, CPC Strategies● Use your audience definition to guide topic selection, editorial decisions, calls to

action, etc.

Why Define Your Blog Audience?

First, Know Your Goals

Who Are You Trying To Influence?

ExampleFrom: Rick Backus, Content to Clients. SearchLove Boston 2014

Use Your Audience Definition To Drive Editorial Decisions