Dallas Chamber social media presentation Mar 2015

503.581.45541436 Commercial St. NE, Salem, OR 97301

www.thirdrivermarketing.com

Social Success: 9 Strategies for using social media and reputation marketing to find more customers and generate bigger profits

Tim FahndrichthirdRiver Marketing Salem, Oregon



1 4 Massive Trends Affecting Your Business

2 Common Mistakes You Want To Avoid

39 Strategies for Success

Agenda

4Your Burning Questions



What is the top thing that you want to get answered

before leaving today?

Your Burning Questions



4 Massive Trends Affecting Your Business

4

Act One



In the Last 10 Years, There Have Been Dramatic Changes in the Marketplace Affecting Consumer Behavior

1 Find Your Business

2 Research Products & Services

3Make Buying Decisions

This has changed how consumers …



1 Search

When you look at educated and affluent individuals, search engine use climbs to as high as 98 percent.

4 Main Drivers Of Change



2 Reputation& ReviewsGame Changer: Your Business Is Naked OnlineWhen It Comes To Your Reputation. There Is

Nowhere To Hide!

73% of consumers look up an average of 10 reviews before making a purchasing decision~ BrightLocal

92% of consumers trust online reviews as much as personal recommendations~ Nielsen Study







Referrals Reviews

Private Public

1x Event Ongoing Impact

Given to 1 Person Unlimited Reach

Referrals vs. Reviews“I get most of my business from referrals”. That is

awesome. But how do referrals stack up to reviews?

Reviews are working for you 24/7.



3 Social Media

People aren’t just ON social networks. They’re GLUED to them. The average U.S. Facebook user spends a whopping 7 hours and 46 minutes on the site each month.



4 Mobile

HOWEVER …6 in 10 mobile users will leave a website if it's not optimized for

small screens. 60% will NOT waste their time if it's not easy!

According to research from

Mobile Marketer, 70 percent of all mobile searches result in action

within one hour!



Mobile-responsive designs





This is the world we live in …



COMMON REPUTATION & SOCIAL MEDIA MISTAKES AND

MISCONCEPTIONS

16

Act Two



Do you make these mistakes?

17

+ Thinking social media and reviews don’t

influence your customers or market

+ Not participating / incomplete profiles

+ inconsistent or inappropriate activity



Dangerous misconceptions

18

+ Waste of time / unimportant

+ only for young people

+ ROI cannot be measured

+ you have to be on every network

+ It is free marketing and gets immediate results



It’s not just young people

19



Consistency is the key

20

+ Create consistent social profiles

across largest networks (twitter,

FB, G+, LI, Pinterest)

+ Create consistent listings on

directory and review sites

+ Post updates on a consistent

basis….or else risk being ignored



9 STRATEGIES FOR SUCCESS WITH

REPUTATION & SOCIAL MEDIA

21

Act Three



Strategy #1: Be where your customers are

22

Identify the most popular social networks for your industry

(e.g., Facebook, Twitter, Google +, LinkedIn, Pinterest, etc)



Strategy #2: Create complete profiles

23

Use professional photo(s), describe your product/services, and link back to your website



Strategy #3: Manage Local Listings

24

Manage Local Visibility Listings



Strategy #4: Proactively Build, Promote, & Manage Your Online Reputation

25

Branded Review Engine



Strategy #5: Listen to what is being said

26

Keep a finger on the pulse of your customers, competitors, and industry



Strategy #6: Be real and authentic

27

Be genuine and personable – admit to mistakes, engage your audience, and share stories



Strategy #7: Create and post compelling content consistently

28

Create valuable content and share with your audience….on a frequent basis.



Strategy #8: Offer exclusive promotions, contests, giveaways, etc.

29



Strategy #9: Advertise To Generate Leads

30

Facebook Twitter Linkedin



The key word is “Social”!

31

+ Get out there and BE SOCIAL!

+ Build the KNOW, LIKE and TRUST

Factor

+ Be PROACTIVE

+ BE CONSISTENT!

REPUTATION & SOCIAL MEDIA WILL

PAY OFF!



Questions?





Presented By:

Thank You!

Tim FahndrichPresident