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OfficialRules
GRANDPRIZE
• Enrollment in the Cannes Lions Young Media Academy
• Paid trip to Cannes, France
• Travel expenses (economy) from June 14-June 21
The 2014 Creative Challenge topic is…
(drumroll please)
SOCIAL RESPONSIBILITY
THE
IDEA
Connect a BPN client with the right social initiative & create a radical media campaign.
Your Task
• Select a client from your local country.• Determine what social initiative is most
important to your client’s consumers.• Put together a creative media campaign
that incorporates social responsibility.• Take a look at the Inspiration Packet to
see examples of radical ideas.
THE VIDEO
Create a 2 minute video case study explaining your idea.(it should only take 2 minutes)
The Video
• Make sure your video has all the parts of a good case study:
–Insight–Challenge–Strategy–Execution–Results
• Use the Case Study Guide as a reference.
Send your video to [email protected]
by May 13th 11:59 pm EDT.
HOW TO SUBMIT
*Please do not include your name in
the video itself.
*Submissions will be judged solely on
video so please do not submit additional
materials.
*remember, you must be
28 or younger to participate.
Save your spot now by clicking:
RSVP
QUESTIONS?Join the YamJam on Yammer with Alexandra Brusovanik on
May 8th at 9:30 am EDT.
