FLIGHTPATHCreating Real Client Value ThroughEmotional Currency

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Client Value comes from discovering compelling

insights about human nature

PassionsConvictions

RelationshipsHardships

GratificationFailingsGrowthDesire

JoyHappiness

Achievement

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Linking these insights to the heart of

the brand is the foundation of

Emotional Currency

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Emotional Currency can be transactional

and/or transformative

It can come from creating an emotional connection based

on a shared experience, compelling visual language,

elevating copy or simple cues from the past

It’s about being on the inside of consumer behavior,

their beliefs and rituals

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This isn’t rocket science, but it is

emotional sensitivity!

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Why is Emotional Currency So Vital to Brands Today?

It provides the foundation for compelling engagement

and real loyalty

Digital channels are not only great emotional currency delivery systems, they are

grandest creators of it!

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Flightpath has a rich history of helping organizations create, connect or use emotional currency via digital channels to maximize potential and opportunities

www.flightpath.com 212-674-5600

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