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February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA DRIVING GROWTH in CHALLENGING TIMES Content Marketing Tips 1. Build out your personal profile 2. Curate and post content that you are interested in 3. Create your own, or participate in your employers Company Page 4. Understand the company value and voice on LinkedIn 5. Develop and curate relevant content to this audience 6. Engage and share with the company content 7. Utilize Slide Share to showcase press and projects 8. Sponsor Posts, LinkedIn ads and highlight videos 9. Link Content back to landing pages, websites and email marketing 10.Monitor, listen, follow and engage with

Content Marketing Tips For LinkedIn Lead Generation

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Nicole Hudson, President of Inbound Lead Solutions shares content marketing and lead generation tips for LinkedIn. Nicole joins Google, LinkedIn, Constant Contact and Moz at the International Franchise Association's 54th Annual National Convention to discuss innovative lead generation with content marketing for your franchise system.

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Page 1: Content Marketing Tips For LinkedIn Lead Generation

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Content Marketing Tips1. Build out your personal profile2. Curate and post content that you are interested in3. Create your own, or participate in your employers Company

Page4. Understand the company value and voice on LinkedIn5. Develop and curate relevant content to this audience6. Engage and share with the company content7. Utilize Slide Share to showcase press and projects8. Sponsor Posts, LinkedIn ads and highlight videos9. Link Content back to landing pages, websites and email

marketing10.Monitor, listen, follow and engage with others in your network

Page 2: Content Marketing Tips For LinkedIn Lead Generation

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Consumer Content Consumption Content Marketing Strategy with

LinkedIn Optimize Social Media for Lead

Generation

Innovative Lead Generation For You Entire Franchise System

Local SEO & Analytics Email Marketing & Lead Nurturing Best Practices & Key Takeaway’s

Page 3: Content Marketing Tips For LinkedIn Lead Generation

Digital Marketing & Technology Summit54TH ANNUAL IFA CONVENTION

DRIVING GROWTH IN CHALLENGING TIMES

NICOLE HUDSON

PRESIDENT

L A N A K H AV I N S O N

G R O U P P R O D U C T M A R K E T I N G

M A N A G E R

DAVID MIHM

DIRECTOR, LOCAL

SEARCH STRATEGY

ALEC STERN

VP STRATEGIC MARKET

DEVELOPMENT

C H R I S T I N E M E R R I T T

H E A D O F B U S I N E SS

D E V E LO P M E N T

Page 4: Content Marketing Tips For LinkedIn Lead Generation

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Page 6: Content Marketing Tips For LinkedIn Lead Generation

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Sneak Peak…..Coming Soon!Nicole Hudson & Inbound Lead Solutions Book Collaboration with

author Talia Sinkinson of Bulldog Reporter, Infocom Group and many more!

Franchise & Multi-Unit Locations Include:

Page 7: Content Marketing Tips For LinkedIn Lead Generation

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Need Help With a Social Media or Content Marketing Strategy?

Nicole [email protected]://www.linkedin.com/in/nicolehudson/@getinboundleads

Connect with Inbound Lead Solutions

Page 8: Content Marketing Tips For LinkedIn Lead Generation