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COMPLETE GUIDE ON CONTENT MARKETING IN 2016
WHAT IS CONTENT MARKETING?
Content marketing is a way of
marketing your products or services to
your target audience by creating
relevant and valuable content that
attracts and engages them and
possibly encourages profitable
customer action
CURRENT MARKETING TRENDS FOR 2016
BLOGGING
Companies that blog receive 97%
more links to their sites and have 67%
more leads than those who don’t
blog
SEM
58% marketers use SEM making it the
most-used paid medium to distribute
their content
CONTENT
MARKETINGContent marketing generates 3
times as many leads as traditional
outbound marketing while costing
62 % less. 86% of businesses now use
content marketing
AUTOMATION
67% of those who use marketing
automation find it either very
effective or attractive. 84% of top
performing companies are using
automation , or plan to use it in 2016
SOCIAL MEDIA
In a 2015 social media marketing
industry report by social media
examiner, 92% of marketers said
social media is important to their
business model
VIDEO
In a 2015 Social Media Marketing
Industry Report by Social Media
Examiner, 57% of marketers said they
use video in their digital marketing
strategy
MAIN MARKETING GOALS FOR 2016
The importance of each of marketing goals based on 2015 study
by the Content Marketing Institute
88%Engagement
88%Customer Loyalty
87%Brand Awareness
77%Sales
69%Lead Generation
69%Customer Evangelism
HOW TO MEASURE MARKETING SUCCESS
The most effective way to measure marketing success, based on
a 2015 study by the Content Marketing Institute
Website
Traffic 62%
Sales 54%
SEO
Rank 39%
Time spent
on site 38%
Subscriber
growth 34%
Inbound
Links 23%
12 CONTENT MARKETING TRENDS IN
2016
1. ALGORITHMS TO
GENERATE CONTENT
A paradigm shift in “Content Generation is expected in 2016”
Introduction of Artificial Intelligence in
content can be a game-changer
2. NEW PUBLISHING
OPTIONS IN SOCIAL MEDIA
INSTANT ARTICLES by Facebook now helps get publishers more
visibility to content as compared to their native publishing
platforms
3. FRINGE SOCIAL HUBS
Bigger brands will now be more skeptical to publish content
through social networks which were considered “FRINGE” as now
they have become MAINSTREAM
Content strategies centered on:
will only increase in 2016
4. AGGREGATED CONTENT
Real time content aggregation is on the rise, if what twitter
did with Curator, is any indication
Serving the real-time updates of events as they happen, in
one single platform won’t be new as news channels will face
huge competition
5. BALANCING SEO, SMM,
UX AND ANALYTICS
A proper mix of
SEO, SMM, UX and
ANALYTICS
can help you reap rich rewards when you value their
importance equally and treat them as one – instead of
individual components
6. PAID SOCIAL
The year 2015 saw growth in promoted posts in:
80%
75%
65%
Organic reach continues to decline as Social Networks
aggressively push for advertising on their platforms. If you
haven’t its time to catch on a PAID MEDIA approach as it is
only going to go bigger
7. INFLUENCER MARKETING
Brands are able to generate higher sales by leveraging the
reach of the influencers. According to a study by McKinsey,
such campaigns had 35% HIGHER RETENTION RATE than paid
ads and fetched an higher ROI from 1X – 10X
Tapping into influencers reach has proved to be very cost effective
and will be part of every content marketing strategy in 2016
8. BEAUTIFY AND
PERSONALIZE CONTENT
Global internet speed grew by 17% in a single year, which
means only one thing. You can worry less about slow
connections and create cool graphic oriented content in 2016.
Introducing “ME” to “YOU” marketing [PERSONALIZATION]
in their content will be one of the top focus for over 20%
content marketers in the coming year
9. MOBILE MARKETING
WILL RISE (EVEN HIGHER)
This is the standard “TREND” every year and 2016 will be no
different, as it is only going to get Bigger, with more mobile
access to new audiences.
10. CONTENT IN THE VIRTUAL REALITY ERA
MIGHT ACTUALLY BE REALITY
FaceBook introduced 360 DEGREE VIDEO and same is
supported by YouTube. This opens a whole new realm of
content to be tapped in
In short, top marketers will move beyond just beautification
and improvement in content, virtual reality will give whole new
standard for the big brands out there
11. KNOWLEDGE GRAPH WILL CHANGE
CONTENT CREATION
With the introduction of KNOWLEDGE GRAPH, brands have
already started to focus their energy in trying to rank for long-
tail keywords for queries.
Similar concepts are going to be a highlight in 2016
12. INTERACTIVE CONTENT WILL BRING
ENGAGEMENT
As attention span of the users decrease, VISUAL MEDIUM is the
way to create better engagement through content.
Interactive content like Cinemagraphs, GIF’s have been
dominating newsfeeds and timelines of late and this is
definitely going to sky-rocket in 2016
Sources:
http://contentmarketinginstitute.com/2015/10/content-marketing-trends-
podcast
http://www.forbes.com/sites/johnhall/2015/10/25/10-content-marketing-
trends-to-help-you-budget-for-2016/#6d45a25d65e1
http://www.forbes.com/sites/jaysondemers/2015/10/01/the-top-7-content-
marketing-trends-that-will-dominate-2016/#79182961463d
http://www.skyword.com/contentstandard/enterprise-marketing/content-
marketing-strategy/#category-menu
http://www.marketingprofs.com/charts/2016/29337/content-marketing-
and-social-media-benchmarks-for-brands
I am a high-energy, confident professional withan infectious enthusiasm for technology. As ahighly organized and friendly professional,received industry recognition and awards bywinning various digital marketing activities forCoca-Cola in EFFIES and IAMAI awards forcampaigns like ‘Sprite Teen Till I Die’ and‘Facebook Feature Phone Campaign’ toincrease recruitment and frequency for thebrand among mobile phone users. Possess astrong technical background by completing B-Tech in computer systems and working as aprogrammer. My hobbies include watchingSci-Fi movies and reading books on businessand digital marketing.
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