72%“I think there’s sll a lot of [misguided] belief around quanty over quality. There’s not a whole lot of value in wring a decent blog post anymore. [There’s not a lot of value] unless you can

be prey extraordinary.”

@randfish @moz

Of marketers worldwide said relevant content creaon was the most effecve SEO tacc.

The majority of links and shares goes to the top 5 % - 10 % of content out there.

66% of best-in-class companies involve search in their content creaon process from the beginning.

Only 9% don’t take search into account unl the end of the

content creaon process.

33%

of marketers idenfied lack of quality content

as a major challenge to SEO success.

What makes a best-in-class organizaon? As the report states, these companies are “highly successful at SEO and weresignificantly more likely to experience up to 200% search traffic and search conversion growth in the past 12 months.”

The average content length for a web page that ranks in the top 10 results for any keyword on Google has

at least 2,000 words. The higher up you go on the search lisngs page, the more content each web page has.

If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.

www.smamarkeng.net

Marketers who have priorized blogging are 13x more likely to enjoy

posive ROI.

Companies that blog have

434% more indexed pages than those that do not.

Content Markeng is SMART SEO SEO success begins and ends with great content that connects searchers with the soluons they are looking for. For the last few years manyin the Online markeng world have tried to separate content markeng and SEO, but that’s just nonsense. The only way to successfully marketyour content is with SEO, and the only way to have SEO success is to produce great content. Business and marketers who understand this concept win in a big way!