Gilbert Trigano and Gerard Blitz

Revolutionized Holidays

Concept attractiveness

1993 Economic crisis

Comfort Elegance Service

Customization

Closure

Renovation

And what’s your idea of happiness?

More happiness than you can imagine?

Where will your imagination take you?

COMPETITION4 trident resorts vs Swiss Movenpick

& Jamaican Scandals

5 trident resorts vs Singaporean Banyan Tree

Luxury Villas vs Mauritius Beachcomber, Aman Resorts & Ritz-Caltron

245

COPY

Product Winning Formula

Renovation

Segmentation

History and Introduction

Out of the box ideas Crisis and Re-built

Idea of Happiness Competition Questions

Prepared bySurya Teja Jonnalagadda, BITS Pilani Hyderabad Campus,during a marketing internship underProf. Sameer Mathur, IIM Lucknow