Close the Gap - Understand your customer and enhance your digital experience offering through Sitecore

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    21-Jan-2017

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<p>Sitecore - Technical Overview</p> <p>Owning your Sitecore ExperienceHimanshu Khannahikh@sitecore.net </p> <p>Introductions &amp; Overview</p> <p>3Facts about Sitecore</p> <p>Company Background</p> <p>Founded in 2001 Strategic investment by Technology Crossover Ventures in 2011, and EQT in 2016.850+ employees worldwideCustomers and Community</p> <p>Over 4,500 brands, over 40,000 websitesOver 10,000 certified Sitecore developersOver 17,000 active community members in Sitecore Developer NetworkPartners</p> <p>Over 1,500 partners worldwideMicrosoft Gold Certified, Global ISV Alliance PartnerFinancials</p> <p>40% YOY Growth for past 3 yearsSustained profitability</p> <p>Americas</p> <p>Emerging Markets</p> <p>Greater Asia</p> <p>Europe and Middle-East</p> <p>4Global Footprint</p> <p>A few of the global experiences served</p> <p>5</p> <p>Leader in 2016 Gartner Magic Quadrant for Web Content Management7th consecutive year! Download report hereStrengths </p> <p>The range of capabilities in version 8 of the newly positioned Sitecore Experience Platform is among the best in the market. Sitecore has incorporated into the product some highly valuable features, such as engagement analytics, a/b testing (or split testing) and data management platform capability.</p> <p>Sitecore has increased its installed base in all regions that drive the WCM market. This means customers often select it for more leading-edge and market-defining solution contexts.</p> <p>Sitecore benefits immensely from its ongoing and successful partnership with Microsoft, and was Microsoft's Alliance ISV Partner of the Year for 2013 and 2014. Most Gartner clients that need .NET technology include Sitecore in their shortlists.</p> <p>6</p> <p>About the Sitecore Experience Platform7</p> <p>A single, connected Context Marketing platformShaping individual customer experiencesKnowing every customerAcross every touch point, in real time, at scale.</p> <p>Sitecore Experience Platform</p> <p>8</p> <p>8</p> <p>Identify customers based on personas and behavioursSegment customers based on real-world customer insightsSurface content to meet the unique needs of different customersPromote relevant contentDeliver content to customers in the channels they preferIdentify which channels are most effective for each customerProvide information when its most relevant and conducive to a goalResponsivenessRightCustomer</p> <p>RightContent</p> <p>RightChannel</p> <p>RightTime</p> <p>9Sitecore Experience Platform </p> <p>Experience Profile</p> <p>Giving you 360 customer view</p> <p>To change image, right-click image &gt; Change picture Image dimensions: 1350px x 975px</p> <p>12</p> <p>Experience Profile</p> <p>Giving you 360 customer view</p> <p>To change image, right-click image &gt; Change picture Image dimensions: 1350px x 975px</p> <p>13</p> <p>ProductCampaignLocationBudgetPersonaStageID</p> <p>Search Ad</p> <p>Home Page</p> <p>unknownPublisher</p> <p>Home Page</p> <p>Demo Request</p> <p>Campaign Site</p> <p>Demo Request</p> <p>Email Reminder</p> <p>Demo Offer</p> <p>Welcome Email</p> <p>Print Welcome Pack</p> <p>Mobile App</p> <p>Monthly Statements</p> <p>Social Campaign</p> <p>Renewal Offer</p> <p>Product Pages</p> <p>New Product Offer</p> <p>Call CentreModel POSShop in a BoxBangaloreMediumStart-UpResearch EmailUpsellScannerEvaluationConsiderationPurchaseRenewalPhoneSocialPrinter14</p> <p>The search AD is rendered and the user clicks on it.</p> <p>The landing page at this point is personalised based on Broadband, Chatswood,</p> <p>They leave the site and go to a comparison site the search AD or link back to your site</p> <p>14</p> <p>ProductCampaignLocationBudgetPersonaStageID</p> <p>Search Ad</p> <p>Home Page</p> <p>unknownPublisher</p> <p>Home Page</p> <p>Demo Request</p> <p>Campaign Site</p> <p>Demo Request</p> <p>Email Reminder</p> <p>Demo Offer</p> <p>Welcome Email</p> <p>Print Welcome Pack</p> <p>Mobile App</p> <p>Monthly Statements</p> <p>Social Campaign</p> <p>Renewal Offer</p> <p>Product Pages</p> <p>New Product Offer</p> <p>Call CentreModel POSShop in a BoxBangaloreMediumStart-UpResearch EmailUpsellScannerEvaluationConsiderationPurchaseRenewalPhoneSocialPrinter15</p> <p>ACQUISITIONAwareness - LeadsENGAGEMENTConversion Cross sellRETENTIONRenewals Word of mouth</p> <p>The search AD is rendered and the user clicks on it.</p> <p>The landing page at this point is personalised based on Broadband, Chatswood,</p> <p>They leave the site and go to a comparison site the search AD or link back to your site</p> <p>15</p> <p>AwarenessConsiderationEvaluationBuyPost-PurchaseEventsPress</p> <p>Search Marketing</p> <p>In-Store</p> <p>Word of Mouth</p> <p>Social Network</p> <p>Manufacturer Website</p> <p>Manufacturer Website</p> <p>Manufacturer Website</p> <p>In-Store</p> <p>In-Store</p> <p>Mobile</p> <p>Mobile</p> <p>Retailer Website</p> <p>Retailer Website</p> <p>Retailer Website</p> <p>How-To Video</p> <p>Reviews</p> <p>PRSocial</p> <p>Friends</p> <p>MediaAdvertising</p> <p>Pop-up Stores</p> <p>Blogs</p> <p> And creates a multitude of opportunities to connect with them</p> <p> Unfolds Everywhere, Anytime, On Any Device</p> <p>Loyalty Programs</p> <p>Relationship ManagementCRM Activities</p> <p>Advertising</p> <p>PR</p> <p>Media</p> <p>From your Customers Journey Perspective</p> <p>Leads Generation Automated Journeys Campaigns/SocialCustomer Support16</p> <p>Lets take a look at the customers POV in terms of the shopping experience, the shopping journey.. 16</p> <p>Himanshu Khanna+91 99997 34346hikh@sitecore.net 17</p>

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