Close the Gap - Understand your customer and enhance your digital experience offering through Sitecore

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    21-Jan-2017

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Sitecore - Technical Overview

Owning your Sitecore ExperienceHimanshu Khannahikh@sitecore.net

Introductions & Overview

3Facts about Sitecore

Company Background

Founded in 2001 Strategic investment by Technology Crossover Ventures in 2011, and EQT in 2016.850+ employees worldwideCustomers and Community

Over 4,500 brands, over 40,000 websitesOver 10,000 certified Sitecore developersOver 17,000 active community members in Sitecore Developer NetworkPartners

Over 1,500 partners worldwideMicrosoft Gold Certified, Global ISV Alliance PartnerFinancials

40% YOY Growth for past 3 yearsSustained profitability

Americas

Emerging Markets

Greater Asia

Europe and Middle-East

4Global Footprint

A few of the global experiences served

5

Leader in 2016 Gartner Magic Quadrant for Web Content Management7th consecutive year! Download report hereStrengths

The range of capabilities in version 8 of the newly positioned Sitecore Experience Platform is among the best in the market. Sitecore has incorporated into the product some highly valuable features, such as engagement analytics, a/b testing (or split testing) and data management platform capability.

Sitecore has increased its installed base in all regions that drive the WCM market. This means customers often select it for more leading-edge and market-defining solution contexts.

Sitecore benefits immensely from its ongoing and successful partnership with Microsoft, and was Microsoft's Alliance ISV Partner of the Year for 2013 and 2014. Most Gartner clients that need .NET technology include Sitecore in their shortlists.

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About the Sitecore Experience Platform7

A single, connected Context Marketing platformShaping individual customer experiencesKnowing every customerAcross every touch point, in real time, at scale.

Sitecore Experience Platform

8

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Identify customers based on personas and behavioursSegment customers based on real-world customer insightsSurface content to meet the unique needs of different customersPromote relevant contentDeliver content to customers in the channels they preferIdentify which channels are most effective for each customerProvide information when its most relevant and conducive to a goalResponsivenessRightCustomer

RightContent

RightChannel

RightTime

9Sitecore Experience Platform

Experience Profile

Giving you 360 customer view

To change image, right-click image > Change picture Image dimensions: 1350px x 975px

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Experience Profile

Giving you 360 customer view

To change image, right-click image > Change picture Image dimensions: 1350px x 975px

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ProductCampaignLocationBudgetPersonaStageID

Search Ad

Home Page

unknownPublisher

Home Page

Demo Request

Campaign Site

Demo Request

Email Reminder

Demo Offer

Welcome Email

Print Welcome Pack

Mobile App

Monthly Statements

Social Campaign

Renewal Offer

Product Pages

New Product Offer

Call CentreModel POSShop in a BoxBangaloreMediumStart-UpResearch EmailUpsellScannerEvaluationConsiderationPurchaseRenewalPhoneSocialPrinter14

The search AD is rendered and the user clicks on it.

The landing page at this point is personalised based on Broadband, Chatswood,

They leave the site and go to a comparison site the search AD or link back to your site

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ProductCampaignLocationBudgetPersonaStageID

Search Ad

Home Page

unknownPublisher

Home Page

Demo Request

Campaign Site

Demo Request

Email Reminder

Demo Offer

Welcome Email

Print Welcome Pack

Mobile App

Monthly Statements

Social Campaign

Renewal Offer

Product Pages

New Product Offer

Call CentreModel POSShop in a BoxBangaloreMediumStart-UpResearch EmailUpsellScannerEvaluationConsiderationPurchaseRenewalPhoneSocialPrinter15

ACQUISITIONAwareness - LeadsENGAGEMENTConversion Cross sellRETENTIONRenewals Word of mouth

The search AD is rendered and the user clicks on it.

The landing page at this point is personalised based on Broadband, Chatswood,

They leave the site and go to a comparison site the search AD or link back to your site

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AwarenessConsiderationEvaluationBuyPost-PurchaseEventsPress

Search Marketing

In-Store

Word of Mouth

Social Network

Manufacturer Website

Manufacturer Website

Manufacturer Website

In-Store

In-Store

Mobile

Mobile

Retailer Website

Retailer Website

Retailer Website

How-To Video

Reviews

PRSocial

Friends

MediaAdvertising

Pop-up Stores

Blogs

And creates a multitude of opportunities to connect with them

Unfolds Everywhere, Anytime, On Any Device

Loyalty Programs

Relationship ManagementCRM Activities

Advertising

PR

Media

From your Customers Journey Perspective

Leads Generation Automated Journeys Campaigns/SocialCustomer Support16

Lets take a look at the customers POV in terms of the shopping experience, the shopping journey.. 16

Himanshu Khanna+91 99997 34346hikh@sitecore.net 17

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