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Introductions & Overview
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Facts about Sitecore
Company Background Founded in 2001 Strategic investment by Technology
Crossover Ventures in 2011, and EQT in 2016.
850+ employees worldwide
Customers and Community Over 4,500 brands, over 40,000
websites Over 10,000 certified Sitecore
developers Over 17,000 active community
members in Sitecore Developer Network
Partners Over 1,500 partners worldwide Microsoft Gold Certified,
Global ISV Alliance Partner
Financials 40% YOY Growth for past 3 years Sustained profitability
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AmericasEmerging Markets
Greater AsiaEurope and Middle-East
Global Footprint
A few of the global experiences served…
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Leader in 2016 Gartner Magic Quadrant for Web Content Management7th consecutive year! Download report here
Strengths
• The range of capabilities in version 8 of the newly positioned Sitecore Experience Platform is among the best in the market. Sitecore has incorporated into the product some highly valuable features, such as engagement analytics, a/b testing (or split testing) and data management platform capability.
• Sitecore has increased its installed base in all regions that drive the WCM market. This means customers often select it for more leading-edge and market-defining solution contexts.
• Sitecore benefits immensely from its ongoing and successful partnership with Microsoft, and was Microsoft's Alliance ISV Partner of the Year for 2013 and 2014. Most Gartner clients that need .NET technology include Sitecore in their shortlists.
About the Sitecore Experience Platform
A single, connected Context Marketing platform
Shaping individual customer experiences Knowing every customer Across every touch point, in real time, at
scale.
Sitecore Experience Platform
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Identify customers based on personas and behavioursSegment customers based on real-world customer insights
Surface content to meet the unique needs of different
customersPromote relevant content
Deliver content to customers in the channels they preferIdentify which channels are most effective for each customer
Provide information when it’s most relevant and conducive
to a goalResponsiveness
RightCustomer
RightContent
RightChannel
RightTime
Sitecore Experience Platform
Experience Profile™Giving you 360° customer view
Experience Profile™Giving you 360° customer view
Product
Campaign
Location
Budget
Persona
Stage
ID
Search Ad
Home Page
unknownPublisher
Home Page
Demo Request
Campaign Site
Demo Request
Email Reminder Demo Offer
Welcome Email
Print Welcome Pack
Mobile App
Monthly Statements
Social Campaign
Renewal Offer
Product Pages
New Product Offer
Call CentreModel POS
Shop in a BoxBangaloreMediumStart-UpResearch Email
Upsell
Scanner
Evaluation Consideration Purchase Renewal
Phone Social
Printer
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Product
Campaign
Location
Budget
Persona
Stage
ID
Search Ad
Home Page
unknownPublisher
Home Page
Demo Request
Campaign Site
Demo Request
Email Reminder Demo Offer
Welcome Email
Print Welcome Pack
Mobile App
Monthly Statements
Social Campaign
Renewal Offer
Product Pages
New Product Offer
Call CentreModel POS
Shop in a BoxBangaloreMediumStart-UpResearch Email
Upsell
Scanner
Evaluation Consideration Purchase Renewal
Phone Social
Printer
15
ACQUISITIONAWARENESS - LEADS
ENGAGEMENTCONVERSION – CROSS SELL
RETENTIONRENEWALS – WORD OF MOUTH
Awareness Consideration Evaluation Buy Post-Purchase
Events Press
Search Marketing
In-Store
Word of Mouth
Social Network
Manufacturer Website
Manufacturer Website
Manufacturer Website
In-Store In-Store
Mobile
Mobile
Retailer Website
Retailer Website
Retailer Website
How-To VideoReviewsPR Social
Friends
Media
Advertising
Pop-up Stores
Blogs
And creates a multitude of opportunities to connect with them…
Unfolds Everywhere, Anytime, On Any Device
Loyalty Programs
Relationship Management
CRM Activities
Advertising PR
Media
From your Customer’s Journey Perspective…
Leads Generation – Automated Journeys – Campaigns/Social Customer Support 16
