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IBLNEWS TODAY
WHAT WE DO
IBLNEWS.COM is the only 24 hour Independent News Service in Spanish. We provide 24 hour US and Latin America News, we deliver news online in areas of Business, Finance Technology, Politics, Culture, Entertainment and Social Life, Politics, Internet, New Media, Arts, Health and Entertainment
IBNEWS engages America’s vital Hispanic market with unsurpassed bilingual online Latin News. We are a complete publicity service creating positive News stories that connect with Hispanic media and viewers. When you advertise on IBLNews.com, not only will your ads be seen by millions of people, your ads will be seen by the right people. Our audience consists of educated and affluent professionals whose loyalty to the site has caused our traffic to explode.
IBLNEWS provides interactive marketers who understand the value of targeting this audience a full range of capabilities. Our advertisers include: IBM, Microsoft, NYU, Circuit City, OLD Navy, Monster, Ask Jeeves, Blockbuster, Verizon, Vodafone, Intel, Instituto Cervantes of New York, Hispanic Information and Telecommunications Network...
SITE DESCRIPTION
IBLNEWS Content Areas •News / Latin and World•Business and Finance•Society and Politics•Internet and Media•Technology and Science•Entertainment and Arts•People and Places•New York, New York•Email Advertising•Opt in Mail Advertising•Customized Sponsorships•Health
SITE DESCRIPTION
Significant opportunities for custom sponsorships and strategic content integrationA vital audience Hispanic News content is particularly valued by Hispanics because of attitudes & interest in embracing native culture.Messaging in a Online News Site environment positions your brand as relatable, desirable and relevant
Exceptional environment
OUR AUDIENCE
Gender• Male: 71%, Female 29%• Age: 18-25 – 25.9%• Age: 25-34 – 38.7% • Age: 25-54 – 23.9%• Primary Language:
Spanish: 72.63%; English: 24.67%
MONTHLY TRAFFIC
615,883 unique users per month(July 2005)
5,486,185 million page views per month (July 2005)
Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change
8.5 135 178 2%
THE VALUE OF ADVERTISING THE VALUE OF ADVERTISING TO HISPANICS IN SPANISHTO HISPANICS IN SPANISH
15%
8%3%
Spanish English only Both Other
74%
6%
2%
78%
14%
Language Most Comfortable Speaking
Language Most Spoken at Home
Hispanics are the fastest growing ethnic group in the U.S. Over the next several decades, 1 out of every 4 consumers will be of Hispanic origin.Spanish language advertising can most effectively deliver your sales message. It makes smart marketing sense to address Hispanics in the language they use most
HOW WE WORK WITH YOU
• Provide a full complement of creative units
• Respond to specific marketing objectives with buildouts of content integration , customized sponsorships and Reports.
MARKET PROFILE
• 13.4% of America’s population.*• 57% growth between 1990/2000
Censuses.*• Today 1 in 8 Americans of
Hispanic origin...will be 1 in 5 by 2020**
• Middle class growth of 80% between 1979-1998***
*US Census Bureau 2002 Report **Strategy Research Corp., 2002 ***”The Latino Middle Class” Tomas Royer Policy Institute 2001
Acculturation and/or AssimilationAcculturation and/or Assimilation and Marketing to and Marketing to Hispanics in the U.SHispanics in the U.S “ Hispanics are difficult to market to because of general language and cultural differences that distinguish them from other markets. A higher preference for Spanish runs counter to conceptions of acculturation, which assume that many of these consumers will be moving closer…to English usage in their everyday lives. Understanding this – in addition to the diversity within the market, the country of origin, level of acculturation and language levels - sets the stage for more successful marketing campaigns that target this group of consumers. ”
HISPANIC MARKETEVERYTHING YOU EVER WANTED TO KNOW
Population: 43.5 Million – the largest ethnic group in the U.S. The U. S. is the 2nd largest Spanish-speaking country in the world!
Growth: 6 X Faster than Non-Hispanics!
Buying Power: $700 BILLION! Larger than the Gross Domestic Product of Mexico! And will reach ONE TRILLION DOLLARS by 2010 (Source: SpaniTelligece)
Age: Median Age is 25.4 vs. 38.4 for Non-Hispanic Whites.32% are in the 18-34 age demo 58% are under 29 years of age
WHAT IS HISPANIC
• “Hispanic Market” is a marketing term designating a group of people from 20 Spanish-speaking countries, currently residing in the U.S.
• It is not a race. The Hispanic Market contains people of all races.
• Despite some differences in culture and national customs, unifying elements allow advertisers to efficiently target this market:
– Spanish language – European-style socialization– Strong family ties – Traditional religious beliefs – Food, music and dance
SPEAK
9 out of 10 Hispanic adults speak Spanish at home
52.6% speak only or mostly Spanish out of preference
48% report Spanish ads are more persuasive vs. 31% English
HISPANIC BUYING POWER
The following is a portion of the new HT research report: U.S. Hispanic Media Markets,
2000-2007. (December 2004)
• Advertisers spent an estimated $3.09 billion in 2004 to market their products and services to U.S. Hispanics, an 11 percent increase from the previous year. The boost comes amid an explosive increase in the U.S. Hispanic population, a surging purchasing power, that has advertisers jockeying for a larger share of this relatively untapped market. While advertising spending in the top 10 Designated Market Areas has increased 26 percent since 2000, overall advertising spending increased by more than 45 percent. Suggesting that advertisers are targeting smaller markets in an attempt to increase their reach by 2007.
• HispanTelligence estimates that Hispanic market advertising expenditures will increase to more than $3.6 billion.
HISPANICS ON LINE
• 45% of America’s Hispanic households are online.*
• Another 20% plan to be soon*• 24% have accessed
airline/hotel information online in the past 30 days.*
• 14% have done online banking.*
• 12% have done financial research or have traded stock.
Done Financial20%
Plan to be online soon
20.9%
Done online banking
14%
online Hotel plain24%
online45%
CLIENTS
AD SIZES CONT..
300 x 250
728 x 90
468 x 60
120 x 400
120 x 60
AD SPECS
Creative Size Placement Name File Size Looping Rich Media Rate Card120x240 small skyscraper 12k 3 loops yes $9.00
120x600 skyscraper 15k 3 loops yes $11.00
125x125 cube 10k 3 loops yes $7.00
300x250 medium rectangle 20K 3 loops yes $10.00
400x300 popups 20K 3 loops yes $12.00
468x200 center rectangle 20k 3 loops yes $15.00
468x60 banners 12K 3 loops yes $8.00
728x90 lead board 15k 3 loops yes $15.00
Additional opportunities include Content Integration, Microsites, Video and audio pre-ambles to our Streaming Content, Sponsorships, Surveys and Contesting. We serve Rich Media including, Streaming Solutions, Opt-in E-mail, Custom Sponsorships, Content Integration, Rich Media, News letters.
For more information constant our sales department:
CONTACT
Prepared by @DigitalSCRM
Amigot Corp. 447 E 14TH ST Suite 2A
New York, NY 10009
" A goal is a dream taken seriously" W.P. Hopkins