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Turn email addresses into insights. @birdleafio

Cian Brassil, Birdleaf - DMX Dublin 2016

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Page 1: Cian Brassil, Birdleaf - DMX Dublin 2016

Turn email addresses into insights.

@birdleafio

Page 2: Cian Brassil, Birdleaf - DMX Dublin 2016

Marketers spend a lot to getyour email address…

Page 3: Cian Brassil, Birdleaf - DMX Dublin 2016

Your email says a lot about you…

Page 4: Cian Brassil, Birdleaf - DMX Dublin 2016

[email protected]

Demographics

Name Gender Location Age

Occupation

Job Company Prev. Employer

Education

Academic History

Skills &

CountryCity

Title Income BracketSeniority Level

Name SectorSize

Revenue

Interests and Opinions

Hobbies Interests Fav. Websites

Political Views Online Influence

Phone

Social

Contact

Page 5: Cian Brassil, Birdleaf - DMX Dublin 2016

That’s OK if you have:

Small List

Loadsof time

Page 6: Cian Brassil, Birdleaf - DMX Dublin 2016

We are getting thousands of signups every day, but we have

no idea who they are!

Page 7: Cian Brassil, Birdleaf - DMX Dublin 2016

Can’t prioritise WHO

to target

Can’t optimiseHOW

to target

Low conversion,lost revenue

Page 8: Cian Brassil, Birdleaf - DMX Dublin 2016

Turning email addresses into insights.

Page 9: Cian Brassil, Birdleaf - DMX Dublin 2016

Compare CustomerTypes & Trends

Automatically IdentifyKey Signups

Make Informed Decisions

Page 10: Cian Brassil, Birdleaf - DMX Dublin 2016

$60mAnnualSales

Page 11: Cian Brassil, Birdleaf - DMX Dublin 2016
Page 12: Cian Brassil, Birdleaf - DMX Dublin 2016

Secondary

Logo Brand Guidelines Birdleaf

Reversed

birdleaf

birdleafbirdleaf

birdleafbirdleaf

birdleaf

birdleaf

Page 14: Cian Brassil, Birdleaf - DMX Dublin 2016

Analytics & Insights

Personas Location Age Gender

Job Title Company Sector Social Profiles

Page 15: Cian Brassil, Birdleaf - DMX Dublin 2016

Not a once off,Daily insights

keep them coming back

Page 16: Cian Brassil, Birdleaf - DMX Dublin 2016

500Email

Addresses

START-UP PRO BUSINESS

1,000Email

Addresses

5,000Email

Addresses

10,000Email

Addresses

BEGINNER

$49/MONTH $89/MONTH $349/MONTH $499/MONTH

Page 17: Cian Brassil, Birdleaf - DMX Dublin 2016

IN TRIALS

concisecourses

Customers

Page 18: Cian Brassil, Birdleaf - DMX Dublin 2016

CianScottAmil

Page 19: Cian Brassil, Birdleaf - DMX Dublin 2016

How We Can Help Today

Page 20: Cian Brassil, Birdleaf - DMX Dublin 2016
Page 21: Cian Brassil, Birdleaf - DMX Dublin 2016

Rich, Accurate Data

Real Time Reports

Data Driven Decisions

Insight Reports

Page 22: Cian Brassil, Birdleaf - DMX Dublin 2016

Segment Marketing Messages!

Retention +21%Open Rates +39%Revenue +24%

Page 23: Cian Brassil, Birdleaf - DMX Dublin 2016
Page 24: Cian Brassil, Birdleaf - DMX Dublin 2016
Page 25: Cian Brassil, Birdleaf - DMX Dublin 2016

Full Customer Data In Any Tool

Send Targeted Messages

Improve Conversion Rates

Complete Profiles

Page 26: Cian Brassil, Birdleaf - DMX Dublin 2016

$100 millionAnnual Sales

Page 27: Cian Brassil, Birdleaf - DMX Dublin 2016
Page 28: Cian Brassil, Birdleaf - DMX Dublin 2016

Identify VIP Customers

Quickly View Segments

Target Effectively

Find The Right People

Page 29: Cian Brassil, Birdleaf - DMX Dublin 2016

Turning email addresses into insights.

Page 30: Cian Brassil, Birdleaf - DMX Dublin 2016

Turning email addresses into insights.

Prioritise WHO You Target

Optimise HOW You Communicate

Increase Conversions,Increase Revenue

Page 31: Cian Brassil, Birdleaf - DMX Dublin 2016

[email protected]

Discount Code: dmx15

Turning email addresses into insights.