The State of Customer Acquisition for

B2C Marketers

The State of Customer Acquisition for B2C Marketers

A 2014 survey of B2C marketers found that:

- Only 34% of marketers are satisfied with their customer acquisition efforts

- 48% of marketers are concerned about the potential for negative consequences of their customer acquisition efforts

- 20% of marketers don’t track the effectiveness of their customer acquisition efforts at all!

Let’s quickly explore these results…

2014 Survey- Trendline Interactive

Only 34% of B2C marketers are currently satisfied with their customer acquisition marketing efforts…

are you satisfied?

48% of B2C marketers have concerns about the potential for negative consequences of their customer acquisition efforts…

are you concerned?

20% of B2C marketers don’t track the effectiveness of their customer acquisition efforts at all…

do you know where to get qualified prospects and

new customers?

CertainSource Clients

CertainSource clients are experiencing much different results than those reported by survey participants.

CertainSource’s innovative technology helps B2C marketers…

• overcome customer acquisition challenges• effectively manage their digital marketing spend• improve their ROI

…as they exponentially grow their email database with qualified prospects.

Before After

220% increase in online return on advertising spend in 6 monthsCertainSource helped Palm Beach Jewelry:

• Automate and improve lead generation,

acquisition and optimization processes.

• Better identify and connect with the most

profitable customers and retail partnerships.

“CertainSource Acquire gives me the tools and the insight to focus my spend on the URLs where my best customers are," said Michele Gerstein, Marketing Director at Palm Beach Jewelry. "We actually improved our return on advertising spend by 220%. It's empowering to see where your best sources of customers are and then target spending in that direction..”

CertainSource enabled an international direct marketing company to:

• Acquire new customers using triple-qualification of leads and custom email cascades.

• Create prospect databases that are growing larger and more qualified over time.

• Increase monthly acquisition 10-fold in four months.

• Hit acquisition targets in 90 days.Before After

80% reduction in cost per application in 6 months

INTERNATIONAL DIRECT MARKETING COMPANY

CertainSource drove results for a national home warranty provider:

• Tested 113 unique lead sources within omnichannel marketing ecosystem- using co-reg, mobile, and social- and identified 25 top-performers.

• Eliminated high-risk sources.

• Reduced CPA below original target.

Before After

Reduced cost per application 77% in 6 months!

NATIONAL HOME WARRANTY PROVIDER

CertainSource enabled a well-known life

insurance company to:

• Target their marketing budget to the 334 best

performing co-reg, mobile, and social sources

within their omnichannel marketing campaign

by testing 2,265 unique lead sources and

identifying the top performers.

• Other results- Average CPL reduced 18%.

Conversions increased 70%. Complaints

reduced 75%.

Before After$0

$150

$300

$450

$600

92% decrease in cost per application in 6 months!

LEADING LIFE INSURANCE COMPANY

CertainSource enabled a dramatic improvement in conversions:

• Tested 45 unique lead sources in omnichannel marketing ecosystem-using co-reg, mobile, and social- and identified 27 top-performers.

• Eliminated 18 poor-performing sources.

• Exceeded original target conversion rate.

Before

After

Increased conversion rate 367% in 3 months!

MULTINATIONAL LUXURY SKIN CARE & COSMETICS COMPANY

Exceed your customer acquisition goals with CertainSource!

CertainSource’s innovative technology is helping

consumer brands exponentially grow their

email databases with high-value prospects and new

customers

Contact CertainSource today to learn more about how our innovative

technology can help you build your consumer email database with high-value,

qualified prospects and new customers.

1.888.655.0464

info@certainsource.com

www.certainsource.com