Capgemini as a B2B storyteller

Tom BartonSocial Media in B2B Communications

3 December 2013

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Me

Head of Communications@tomsmiled

Storymaking

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44 countries and 100 languages(As of December 31, 2012)

Canada

United States

Mexico

Brazil

Argentina

All over Europe

Morocco

Australia

People’s Republicof China

India

Chile

Guatemala

Singapore

Philippines

Taiwan

Vietnam

UnitedArab Emirates

Group workforce 125,110

Working offshore50,425

Malaysia

New Zealand

Japan

South Africa

Colombia

UK & Ireland8,964

France21,110

Benelux9,186

Nordic Countries4,504North America

9,609

Germany & Central Europe

9,581

Morocco628

Italy2,524

Iberia4,812

India41,019

Latin America9,399

Asia Pacific3,748

Middle East& Africa

26

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Our story is our clients’ stories

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We need a more innovative approach

Three drivers Increasing use of social media as comms tool in B2B Crowded market demands smarter approaches to reach buyers Customers want to choose how they consume content

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Expert Connect added to website

FiltersLatest blog

post & tweet

Expert overlay

Latest publications http://www.capgemini.com/experts/

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Related content

Twitter & blog feed

Social media links

Expert page

Expert group page

Related experts

Events planned

Related publications

Related videos

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Advertising campaigns

Link to offer web page

Link to landing page

Landing pageAdvertising banners

Offer & publication

links

Expert page links

Social media links

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FT publishing partnership

Content Microsite

Sponsored Section

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Meanwhile, internally...

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The last 18 months

Three significant moves as a result of what we’ve learnt Intranet Website New ‘expert’ programme – at the heart of our communications

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Advertising

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Media partnerships

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Content-loop.com – with LinkedIn

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Capgemini Super Techies Show

On-boarding Experts

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[What this pack includes]

2 Introduction to Expert Connect

3 What are the roles & responsibilities of an Expert

4 Your current Social Profile

5 How can Social Media Partner help you?

1 Introduction to Social Media Partner

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What this has given us

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Benefits

• Closer external relationships

• Differentiation

• Supporting business

• Digital expertise

• Brand awareness

• Internal buzz

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Contact

Tom Barton, Capgemini UK

tom.barton@capgemini.com

twitter.com/tomsmiled

uk.linkedin/in/twabarton

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The information contained in this presentation is proprietary.© 2012 Capgemini. All rights reserved.

www.capgemini.com

The information contained in this presentation is proprietary.© 2013 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.

About Capgemini

With more than 130,000 people in 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion.Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model.