Facebook is a powerful website to market your beat selling website on.

For one, it’s still the cheapest paid traffic source online today compared to Google Adwords,

buying ad space on websites to solo ads.

Most music producers are looking to sell beats through Facebook and that’s a huge mistake.Facebook is a social media website, people go on Facebook to socialize, people don’t go on

Facebook to buy a product.

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The strategy we always recommend when doing Facebook ads is give away something for free.Grab the email, build the relationship and then

do the selling.It’s simple as 1, 2, 3 and it works.

The problem with us producers is we want the sales now without building the foundation of the business, and email will be the foundation of the

music production business like it or not..

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There’s so many targeting options that you can use on Facebook that you can’t really find nowhere else.

You got custom audiences where you can add a code to your website and target your website visitors

which will decrease your ad spent.

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Doing Facebook ads, the right way is the key to the growth of your business.

If you master Facebook ads, you don’t have to worry about traffic anymore.

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Retargeting is the cream of the crop on Facebook.Let’s say we created an ad that is giving away a

free instrumental. Facebook gives us the option to add a tracking code on that signup page.

What this code will do is create a custom audience for you of people who already visited your

website.What makes this so powerful is that you can

create another ad that targets that audience that Facebook helped build for you.

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You can promote your beats directly to this audience and will have a better chance of

converting them into sales or leads

Remember, they’ve been to your website and they already know it’s legit.

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Another important thing you should do when using Facebook’s ads to promote your music

production business is test the ads with different images, different headlines and different opt-in

pages.

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You want to see which ad performs best and Facebook makes it real simple to find out which ad

is your top performance ad.

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On the first day or two of running a Facebook ad, you are going to see your cost way up and that’s

natural, so don’t be alarmed.

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If you don’t see the cost go down after 3 to 4 days, then you pause that ad.

Just don’t be so quick to pull the trigger and pause it after 1 day because the Facebook algorithm takes

some time searching for the right audience for you.

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