Business Portfolio

Business Portfolio Bailey Hall

Bailey●Michelle●Hall 640 College Highway ● Evansville, IN 47714 ● [email protected] ● (812) 598-8376

Education University of Southern Indiana Accredited College of Business 8/15 Evansville, Indiana Bachelor of Science, Marketing GPA: 3.2

! Dean’s List 2011-2014 Fashion Institute of Technology, State University of New York 5/12 NY, NY Associate’s Degree, Advertising, Marketing, and Communications GPA: 3.9

! Phi Theta Kappa International Honor Society ! Dean’s List 2009-2012

Experience Toyota Motor Manufacturing & Engineering (TEMA), Erlanger, KY 5/14-8/14 Co-Op

! Facilitated two-day industrial visit to TEMA for the 2014 National FFA Officers ! Directed, planned and organized Toyota’s 2014 STEM Girls’ Day Out ! Developed company wide communication to run in both Toyota’s ‘Executive Update’ and ‘One Toyota Hub’ in order to generate excitement for TEMA’s upcoming move to Plano, TX ! Served in lead role on Toyota’s 2014 United Way (UW) Steering Committee ! Directed, planned and organized team member event at Florence Freedom

ballpark in support of maximizing in-kind donations for Toyota’s 2014 UW Campaign ! Drafted/edited speeches for co-chairs of 2014 UW Campaign, making time sensitive and

last minute changes as necessary Toyota Motor Manufacturing Indiana (TMMI), Princeton, IN 5/12-11/13 Co-op

! Underwent extensive training on the history of Toyota as well as the manufacturing process at TMMI ! Served as tour guide to plant visitors, giving them a play-by-play explanation of our manufacturing

process as we drove through production and explaining all after production processes as well ! Provided all feedback requested by external visitors confidently and accurately, making sure communication was strategically aligned with key messages, strategic company goals and PR initiatives ! Directed, planned and organized TMMI’s Earth Aware Camp for 340 area third graders ! Directed, planned and organized TMMI’s sponsorships ! Communicated with media at various external/internal events, ensuring that key messages were pushed and that Toyota was portrayed in a positive light from a PR standpoint ! Composed business proposals to push new ideas and presented to leadership regularly ! Continuously developed innovative ideas for TMMI’s Facebook page and increased follower base by 900 ! Drafted/revised numerous press releases and media advisories, along with various external and internal communications ! Worked with TMS during 2014 Highlander Hybrid Line-Off Ceremony to ensure that they were provided with both high quality and strategic social media content in real time ! Communicated with external vendors and business partners on an ongoing basis, keeping track of all

accumulated invoices to ensure not only record of financial activity, but also adherence to various project budgets Skills

! Possesses public relations skills that enable strategic written and oral communication in high pressure situations ! Illustrates proficiency in PC and MAC OS, Microsoft Office, Adobe Illustrator, and Adobe Photoshop ! Illustrates proficiency in all social media channels ! Thrives when given the chance to be original and dynamic on the job ! Possesses ability to balance multiple projects in an organized manner ! Possesses ability to communicate with top executives on a very high level ! Tailors skills to act as a cross-functional asset ! Adapts easily to change

Volunteer Activities

! Volunteered for National Public Lands Day 2014, Buddy Walk 2010, Paint the Town 2014, River Sweep 2014/15, and Adopt A Family 2014

Task

Create proposal document (A3)

for 2014 Earth Camp

— This was my first A3 out of all 4 co-op terms —

I recommend that we expand to Pike County, incorporate key messages into the intro/closing remarks, add Recycled Notebooks, add Parachute of Facts, make new Earth Camp t-shirts with, ‘Toyota Is A Great Green Place To Work’ on them, and switch back to the Magic Gardener as our 30 minute performance. I also propose that we expand to three full days of Earth Camp.

I. Purpose

Expand Earth Camp as one of the year’s two new Youth and Education Activities.

TMMI has always included Gibson County in Earth Camp but has not yet expanded to any surrounding counties. Earth Camp has consistently used the Magic Gardener as the 30 minute performance in previous years, but we switched to Tales and Scales last year.

II. Background

II. Recommendations

III. Options

2012 CostTales & Scales $800.00Recycle Relay $100.00 Mesker Park Zoo $116.55T-Shirts $2,700.00 Planting Trees $400.00Water $89.95 Camp Carson $2,050.00

Total $6,256.50

III. Current Situation

1 Û Ù Ú Ù 92 Û × Û Ù 53 Ù Ù Ú Ù 104 Ù Ù Ù Ù 115 Û Û Ù Ú 76 Ù Ù Ù Ú 9

Scoring: Û = 1 Û = 2 Ú = 3 á = 4

EVALUATION

× = 0Magic Gardener

EDUCATIONAL VALUE

KEY MESSAGES

FUN FACTOR

BUDGETOPTIONS

Recycled NotebooksPlanting A TreePass the FactsParachute of FactsTales and Scales

Key Messages: 1) Toyota’s 4500 team members recycle. Come join

our green team!2)Toyota has zero landfill...what a great, green

place to work!3)Toyota’s 4500 recycling team members are some of the best paid employees in the area. Go green to

earn green!

Earth Camp 2013

2013 Budget $7,600

Estimated CostMagic Gardener $1,200.00 Recycle Relay $50.00 Mesker Park Zoo $116.55T-Shirts $3424Parachute of Facts $130Recycled Notebooks $260Beach BallAir HornWater Camp Carson $2,750.00

Total $7931

*Addition of one-half day sess.

Task

Create proposal document (A3) for implementation

of Toyota’s social media expansion

— This was my final A3 out of all 4 co-op terms —

Writing Samples

Task

Construct Article Outlining Professional Engineering Environment Design Competition, While Making Sure to:

! Highlight generation of team member excitement regarding recently announced move of their positions from Erlanger, KY, to Georgetown, KY

! Highlight remarkable talent of Toyota’s engineers ! Incorporate human element into article by:

o Telling story from perspective of PE team members o Including direct quotes from PE executives & team

members designed to tell their story o Highlighting frustrations of PE team members

regarding impending move

o Highlighting positive shift that competition was able to bring to morale of PE team members

PE Work Environment Design Competition After digesting the startling news that Toyota's Erlanger, Kentucky manufacturing headquarters will relocate to three places, TEMA Production Engineer Eric Devries soon realized the tremendous opportunities the moves present for Toyota and its team members. "I was shocked at first, but I think everyone realizes that this transition makes sense for the company," said Devries, a 24-‐year Toyota team member. "Now I see endless possibilities for my division -‐ Production Engineering -‐ and for the team members. We have the unique opportunity to build a state of the art workplace from the ground up. Not only does this have the potential to bring our engineers much closer together as a group, but also to attract the best talent to Toyota." PE is, in fact, planning to draw upon the ideas of all of its team members, who will be centralized in a new building on Toyota's plant site in Georgetown, Kentucky, 60 miles south of Erlanger. On June 30, PE conducted a New Office Design Competition where engineers from all different groups across the organization presented diverse ideas for workplace design in the soon-‐to-‐be home base. PE executives and community leaders served as judges. Acting Commissioner, Kentucky Cabinet for Economic Development Mandy Lambert; Everett Varney, Mayor of Georgetown; Bluegrass Community & Technical College VP Mark Manuel; and Scott County Deputy Judge Jared Hollon were all in attendance. "The whole point of the competition was to engage and listen to the team members' most forward thinking ideas. We wanted those ideas to not only be communicated, but also genuinely heard by both Toyota executives and the community leaders. We wanted everyone to have an authentic voice, and that meant that nothing was off limits," said Production Engineering Vice President Karl Kusturok. This freedom led the team members to share ingenious and innovative ideas for a creative environment where engineers can explore new concepts and

hone their skills. Ideas included a retractable office ceiling to maximize natural light and even a monorail connecting the Engineering Headquarters to TMMK. The judges quickly realized that this PE Headquarters was not just being built for your average, run of the mill group of individuals, and that is not who Toyota was trying to cater to with this competition. Phil Ryan suggested the theme of the Design Competition be that we needed to "create a place for PE-‐ople." The ideal work space for ‘PE-‐ople' goes deeper than additional meeting rooms and maximum monitor sizes. These engineers made it abundantly clear that they needed a strategic space with an environmentally friendly building, a flexible work area, stimulating colors, natural lighting, and top of the line technology, all leading to a collaborative work environment. The team members' passion for Toyota, as well as their lively enthusiasm for the impending move, grew more evident with each presentation. "I have always been proud to work for Toyota, but on that day I was inspired to work for Toyota," said PE Specialist Angela Ulloa. Team members were thrilled with the consideration their ideas received. "We have amazing talent. All we had to do was ask," Kusturok said. Even though all proposals were not quite as elaborate as the monorail system, they had one thing in common— each came from extremely passionate individuals. Ulloa's dedication to Toyota is so strong that even though her family needs to stay in Erlanger for her husband's job, she still desperately wants commuting to Georgetown to be a viable option for her. The overwhelming request for daily transportation from Erlanger to Georgetown to help commuting team members was discussed at length. "My husband worked tirelessly and sacrificed so much to support me while I laid the groundwork for my career. So, with him having just landed a position in Northern Cincinnati that he is fulfilled in, I can't ask him to move. I believe in my husband, but I also believe in Toyota. I believe that they will provide the means necessary to make this move as smooth as possible for

my family and I," said Ulloa. All the groups that presented that day were impressive. One team even showed off their creative and artistic talents by dressing in full costume to narrate the story of saving their Manager from his lackluster office of the past. Through their journey, the ‘Back to the Future' team described just what their ideal office of the future would consist of. They even incorporated Production Engineering Specialist Chris MacDonald's self-‐engineered, fully functioning model cars into the presentation—something that really let the audience visualize the remarkable talent we have at Toyota. With the caliber of work these engineers produce when they are truly excited about a project, it seems only natural to build them a workplace that encourages creative exploration and innovation. Whether you were a Specialist or a Senior Vice President in the audience that day, you were left with a sense of deep pride for the enthusiastic passion and dedication of the Toyota team members.

Task

Construct Media Advisory & Press Release For Toyota’s 2014 Earth Camp

NEWS FROM TOYOTA TOYOTA MOTOR MANUFACTURING INDIANA, INC.

Contact: Kelly Dillon Cell: (812) 779-‐8268

For immediate release April 25, 2013 Toyota Indiana hosts Gibson, Vanderburgh, and Posey County third-graders at YMCA Camp Carson

PRINCETON, Ind. – For the 13th consecutive year, Toyota Indiana invited all Gibson County third-‐grade student to YMCA Camp Carson to celebrate Earth Month. This year we expanded our invitations to include some Posey and Vanderburgh county schools. North Elementary and Caze Elementary contributed to 140 additional students participating in our annual day camp. We hope to expand even further in the following years. Mesker Park Zoo and Botanic Garden’s outreach program also presented its “Food Webs” program to educate students on the flow of energy through an ecosystem. To end the day, The Magic Gardener performed his environmental magic show, and children were given a small Colorado Blue Spruce tree to take home and plant with their families.

“Preserving our environment is a top priority for us at Toyota,” said Toyota Indiana spokeswoman Kelly Dillon. “We hope to teach the children who participate in Earth Camp just how fun and easy protecting their planet can be.” About Toyota Indiana: Toyota Motor Manufacturing, Indiana began production in Princeton, Ind., in 1998. Today, TMMI employs about 4,500 team members from the Tri-‐State. Inside the 4-‐million-‐square-‐foot automotive manufacturing facility, team members produce the Sequoia full-‐size sport utility vehicle, Sienna minivan and Highlander midsize sport utility vehicle. Toyota’s total investment in TMMI is $4.2 billion. TMMI has paid more than $68 million in local property taxes since 1997 and donated more than $14 million since 1996 to local community organizations that support youth and education, health and human services, civic and community programs and arts and culture. TMMI has been a zero landfill facility since May 2005. Those interested in taking a tour of the plant may call the Visitors Center at 888-‐696-‐8211 or go online at www.tourtoyotaindiana.com to request a reservation. “Like” our Visitors Center by going to www.facebook.com/tmmivc.

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Website Redesign

Task

Lead Redesign of Toyota’s Visitors Center Website by:

! Updating & Modernizing Content on Site’s Front & Back End

! Ensuring Content Alignment With Toyota’s Key Messages

! Using Digital Trends to Maximize Utility & Ease-of-Use

! Giving Site Strong Aesthetic Appeal

! Introducing Tour Reservation System That Is:

! Easy to Use For Site Visitors ! Easy to Maintain for Visitors Center Staff ! Digitally On Trend

Photos

Event

River Sweep

Task

Assist in planning and organization of this event

Group photo of all team member volunteers

Check presentation from Toyota to Wesselman’s Nature Society

Event

Earth Camp

Task

Coordinate event from start to finish

Earth Camp attendees participating in the Parachute of Facts event

Earth Camp attendees posing with recyclables

Earth Camp attendee participating in the Recycle Relay

Event

2014 Colts Fan Fest

Task


Event

Toyota’s 2014 Highlander Hybrid Line-Off Ceremony

Task


Event

2014 National FFA Officers Industry Visit

Task

Coordinate event from start to finish

The 2014 National FFA Officers serving lunch at DCCH event

The 2014 National FFA Officers and myself at Gateway Breakfast, an event held for local FFA chapters

Event

Reds Baseball Game in the Toyota Suite

Task

Host external visitors/friends in the community in Toyota Suite

Event

10th Anniversary Celebration of Buckle Up For Life

Task


Event

Marvin Lewis Foundation’s 2014 Learning Is Cool Event

Task


Group photo of all Toyota, Marvin Lewis Foundation, and Cincinnati Zoo volunteers

Volunteer Event

2014 Paint the Town

(Team Toyota)

Final Goodbye Luncheon with my External Affairs team from

Toyota’s Corporate HQ

(Fourth and last Toyota Co-Op term)

My amazing co-‐workers and I

OVERVIEW OF

FINAL PRESENTATION (FOR fourth & LAST TERM)

Major Projects in Last Term (Corporate HQ) FFA (Facilitating Toyota’s Earth Camp in previous term was excellent preparation for this)

-‐ Made sure officers had lodging, transportation, etc. during their 2 day visit

-‐ Made sure officers were aware of their responsibilities beforehand -‐ Coordinated and facilitated Gateway Breakfast, which was organized for

National FFA Officers to meet and mentor the local high school FFA chapters • Kept FFA officers, 13 local high school FFA chapters, local

superintendents, and various community leaders up-‐to-‐date and informed on event details

• Kept a running RSVP list and continuously followed up to keep tabs on who was going to be at the event, so that I could plan accordingly

-‐ Coordinated and facilitated event at DCCH Center for Children and Families

-‐ Coordinated and facilitated Executive Lunch at TEMA -‐ Escorted the officers to and from each of their events -‐ Fostered a personal connection with each officer, which is still present to

this day

United Way Steering Committee

-‐ Worked with fellow committee members in order to bring Toyota’s entire 2014 United Way Campaign into fruition

Fun Night at Florence Freedom

-‐ Coordinated and facilitated entire event from start to finish, which was held in an effort to maximize Toyota’s in-‐kind donations

-‐ Planned and carried out all aspects of this event and managed on the day of

United Way Kick Off

-‐ Drafted TEMA and TMMK Kick Off Scripts for Co-‐Chairs ! Worked closely with them to make sure they were comfortable

with it -‐ Coordinated with UWAY Representatives/Speakers -‐ Kept time restraints in mind while putting agenda together -‐ Facilitated on day of

Minor Projects in Last Term (Corporate HQ)

-‐ Facilitated 2014 River Sweep -‐ Facilitated 2014 STEM Girls Day Out -‐ Supported PE Design Competition

o Drafted communication for Executive Update and One Toyota Hub -‐ Supported Buckle Up For Life -‐ Supported Learning is Cool

Skills (A strong understanding of Toyota culture allowed me to hit the ground running in last term)

-‐ Public Speaking o Took advantage of any opportunity I could to speak at meetings,

events, etc. in order to test my boundaries in that area ! Progressed volumes in this from 1st term to now

-‐ Public Relations/Strategic Communications o Interacted with business partners in a way that made them

comfortable while still keeping Toyota key messages in mind (FFA, Florence Freedom, Buckle Up For Life)

-‐ Networking o Incorporated PR and general communication skills to fine tune

networking ability both externally and internally -‐ Written Communication

o Drafted article for Toyota’s Corporate Responsibility Initiative (TCRI)

o Drafted communication for Executive Update and One Toyota Hub -‐ Multi Tasking (handled regular responsibilities along with detail oriented

events) o Facilitated entire FFA visit, while Toyota’s United Way Campaign

was in full swing

FINAL EVALUATION (FOR fourth & LAST TERM)

—Toyota’s evaluation is based on a 1-5 scale—

A 5 is considered to be

a level of mastery and is considered almost impossible internally