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Copyright HB Consulting 2015 Copyright HB Consulting 2015

Business Plan and Growth Story of a Marketing and Social Media agency

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Page 1: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

Page 2: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

02

COMPANY OVERVIEW

Enterprise marketing agency serving marketing and branding needs of billion $ Fortune 500 enterprises

Marketing and Branding organization based in Hyderabad, India

APAC and US focus markets – served Coco-cola, Starbucks, Nike, Pfizer and Ford motors to name few.

In-house Social Media IP – guarantees 10X returns on all the campaign investments

Dedicated executive commitment for all the accounts

High growth Marketing agency for venture backed Tech companies. Serving Branding and Marketing needs of over 60 IT Products and Services companies. .

Founded by Ex-Google marketing leader and Harvard alumni

Booked revenue of $1M within 9 months of operations

Serving clients in USA, Australia, UK and India

5 in-house Social media IP’s and Products

Page 3: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

Specialized in Branding, Positioning, Strategic Partnerships & Alliances, Social Media, Investor, Analyst & PR

50+ years of collective Marketing experience

Product Marketing, Positioning and Sales experience from Google, LinkedIn, Yahoo and Citigroup etc.

Currently serving over 60 companies across the globe

Combination of large and very efficient cross functional marketing teams.

03

OVERVIEW

Page 4: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

4

SERVICE OFFERING

Branding

Sales Acceleration Strategy

Customer Success Team

Digital Marketing(SEO & SEM)

Social Media Marketing & Management

Product launchs Product Marketing & Management

Key Account Marketing & Management

IAP’R’ – Investor, Analyst & Public

Relations

Page 5: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

5

PARTNERSHIPS

Page 6: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

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Page 7: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

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REPRESENTATIVE CLIENTS WE SERVE

Page 8: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

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TESTIMONIALS

“H&B Team have been instrumental in transforming our social media campaigns, with a fantastic creatives, many outreach campaigns and full video marketing. We would recommend H&B to all our clients, without question, due to their design and technical skills in all areas of Digital Marketing.”

H&B Consulting is a great agency who are not only innovative, efficient and professional but a group of people who really care about delivering results in every campaign they manage.

Team H&B has always impressed us with their ability to translate a germ of an idea into a fully realized project for our new Geo and new flavor launches. Their CEO Raghav always finds time to listen and deliver solutions according to our needs

Page 9: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015

Growth Story

Digital Offshore and Hyderabad

based

Product EngineeringTeam focused on building

Digital and Social tools

CampaignCampaign execution team

SalesField sales team based in

Geo and IST in India

Sales EnablementEnable large enterprise

accounts closure for clients

Utilize the resources of TIDTfor creating IPand tools.Create Digitaltransformation ecosystem.

2 3 41

Page 10: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015

Revenue Targets

Our Goal for 2017 - 18

$25M

Current Grouprevenue $350K

STEP 01

TIDTto generate$3Mworldwide

STEP 02

Must have accounts forH&Bto contribute $17M(Coke,Harly Davidson,Starbucks,Suzaki,Japan,

Ghanaand Russia)

STEP 03

NewGeoand partnershipsto yield $5M

STEP 04

Page 11: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015

Key strategic accounts for 24 months

Russia (Life Science)$1.4M

Japan – Suzuki andOlympics

$2.1M

Ghana campaigns500K

India TIDT $1 M

Our $5M willcome from 4

accounts

Strategic accountsyielding multi-million revenuesovernext 24months.

Page 12: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015

MARKETING

RESULTSAUDIENCE

CONSUMER

FOCUS

GOAL

MISSION

STRATEGY

REACH

ENGAGE

TRAFFIC

TARGET

SALES

Focus on large and enterpriselogos

Focus

Targeted outreach campaigns

Reach

Bring right TA to our clients

Target

Generate 10X traffic for all ourclients

Traffic

We will start our own PR enginethis year

PR

Right set of partners and investors

Engage

Key Focus areas

Page 13: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015

Revenues

2016

20172017

2018

$324,000

Only Hyderabademployees and organic

revenues

$3M

We have added 4 newcompanies already

generating revenues forus this year

$50M

Our 6 fully ownedcompanies will generate

$50M by March 2018

$25M

We will raise $3M in investment from tier -1

VC firm

Page 14: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015

We go Global 2017 - 18

USA

AFRICA AUSTRALIA

RUSIA

Page 15: Business Plan and Growth Story of a Marketing and Social Media agency

Copyright HBConsulting2015Copyright HBConsulting2015

Thanks We are friendly and social

+1408 444 7536 http://bit.ly/2dsAneE [email protected]

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