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With over one billion unique monthly users, six billion hours of video watched each month, and over 100 hours worth of video uploaded each minute the dominant player in the online video space continues to blanket the web at an impressive scale. In this presentation, we outline the tactics to implement to acquire and build engaged audiences on YouTube for brands.
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Building Brands On YouTube: It's More Than Going Viral
November 19th, 2014
It’s the largest social network in US & has more millennials than any cable network
4 STEPS
1) Best Practices
2) Go with what people know
3) Focus on a human connection
4) Iterate like hell
Metadata & thumbnails are #1 way of organic growth
50% of views comes through related videos
10-20% CTR on end cards
WIDGETS DON’T HELP
50% fewer subscribers per view
50% fewer likes per view
15% fewer social media shares
86 of top 100 most subscribed channels are built around one or two individuals.
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