Build Your Brand

#SHOPIFYRETAILTOUR

Agenda

What is a brand?

Advantages to building a brand

Five brand strategies to use

Use Shopify to Build Your Brand

Q&A

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What is a brand?

What your customer sees and thinks of when they hear your name

Why build a brand?

Why build a brand?

Creates customer loyalty

Customers become invested in your work

Encourages positive word of mouth

Allows you to not need to compete on price

Helps differentiate you from your competition

Brand strategies

Five brand strategies you should use

Uncover your Unique Selling Proposition

Distinguish your brand on product quality

Change the branding rules

Personalize the customer experience

Invest in deep, rich product photography

Brand Strategies

1. UNCOVER YOUR UNIQUE SELLING PROPOSITION

The goal is to differentiate your brand from your competitors, and give your customers a reason to purchase a product from you.

Brand Strategies

2. DISTINGUISH YOUR BRAND ON PRODUCT QUALITY

If you’re consistently able to over-deliver on the quality of product, you’ll have loyal customers who will keep coming back.

Brand Strategies

3. CHANGE THE BRANDING RULES

Don’t be afraid to mix it up. From the pictures you use, down to the playfulness of words you use, customers will love the uniqueness.

Brand Strategies

4. PERSONALIZE THE CUSTOMER EXPERIENCE

Show your customers how much you care about them with a personalized, memorable experience that they will want to share with their friends.

Brand Strategies

5. INVEST IN DEEP, RICH PRODUCT PHOTOGRAPHY

Showing customers your products being used in their natural environment will increase conversion and allow them to picture them fitting into their lifestyle.

Use Shopify to build your brand

Use Shopify to Build Your Brand

Your store, your branding

Theme Store

Storefront Editor

HTML & CSS

Blogging

Notification Templates

YOUR STORE, YOUR BRANDING, YOUR CUSTOMERS

Theme StoreChoose from over 100 professional store templates, or

build your own design using HTML and CSS.

Storefront EditorSee a live preview of your store that updates as you make changes.

HTML & CSSAccess to all of your theme’s templates, code, and assets

Blogging

Use your blog to build a loyal audience and provide value

Notification TemplatesCustomize the emails that are sent out to your customers

Resources

Shopify Blog

“5 Brand Strategies to Uniquely Position Your Ecommerce Business Above the Competition”

Free tools and resources to accelerate your skills and success

“Branding Secrets from 14 Fashion Industry Experts”

Shopify Manual

A collection of useful guides to help you use Shopify

Shopify Support

support@shopify.com ● 1-888-shopify ● live chat A dedicated support team - available 24/7

Q & A