User Interface Design & The Boomer, Senior, And Caregiver

Market Zillner Overview and Insights

3.26.15

Copyright

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This document is protected under the copyright laws of the United States and other countries as an unpublished work. This document contains information that is proprietary and confidential to Zillner, which shall not be disclosed or duplicated, used or disclosed in whole or in part by the recipient for any purpose other than to evaluate this document. Any other use or disclosure in whole or in part of this information without the express written permission of Zillner is prohibited.

Agenda

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Overview

Introduction Who is Zillner

Insights

Senior Buyer Journey Senior Digital Analysis User Experience (UX) Jumpstart

Summary & Closing

Lean more about Zillner

Introduction

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Andrew  Doak  Execu&ve  Crea&ve  Director    Andrew  manages  the  crea/ve  team,  owns  the  crea/ve  strategy  for  the  Zillner  brand  and  consults  with  clients  regarding  op/mal  consumer  engagement  and  conversion.    Previously,  Andrew  was  the  Prac/ce  Director  for  the  AV  Studios  team  and  Visual  Engineering  group  at  UST  Global.  He  consulted  and  worked  hands  on  with  organiza/ons  to  op/mize  and  implement  strategic  ini/a/ves  designed  to  resonate  with  target  consumers  and  key  business  partners.    He  relishes  the  opportunity  to  speak  to  audiences  large  and  small  about  the  ever-­‐evolving  landscape  of  crea/ve,  user  experience,  mobile,  visualiza/on,  social  applica/ons  and  the  importance  of  hybrid  marke/ng.    hIps://www.linkedin.com/in/andrewdoak  

Execu&ve  Crea&ve  Director  

 

Who is Zillner

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Founded  in  1992,  Zillner  (www.Zillner.com)  has  established  a  strong  reputa/on  as  an  expert  marketer  in  the  senior  housing  industry.  Through  data-­‐driven  research  like  its  recent  publica/on,  All  the  Wiser™,  on  the  spending  power  of  seniors,  the  agency  has  a  superior  understanding  of  how  older  people  make  considered  purchase  decisions  that  require  larger  investments  of  /me  and  money.  Zillner  is  applying  this  knowledge  on  a  broader  scale  by  expanding  its  focus  from  solely  represen/ng  re/rement  communi/es  to  include  other  companies  that  target  senior  and  Baby  Boomer  consumers.

Senior Buying Journey

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The  Zillner  study  for  All  The  Wiser  aimed  to  find  key  insights  into  the  buyer  journey  across  genera/ons.  Product  categories  included  real  estate,  technology,  over  the  counter  medica/ons,  apparel  and  financial  products/services.    

Technology

22.12%RESPONSE RATE

SPEND 3+ HOURSON THE INTERNET A DAY

69% 3+

EMAIL IS SENT/RECEIVEDMOSTLY ON A DESKTOP

ACCESS THE INTERNETON ALL DEVICES EVENLY

44%

HAVE BEEN A VICTIM OFINTERNET FRAUD OR SCAM

50%

HAVE BEEN INFECTEDBY A VIRUS

75%

TABLETS ARE USED FORRESEARCHING PRODUCTS

OR SERVICES

INTERNET IS USEDFOR RESEARCHING

PRODUCTS/SERVICESOR EMAILING

MOST RESPONDENTS PREFERREDRECEIVING COUPONS ORBEING CONTACTED BY AN

ADVERTISER VIA EMAIL

SALE

Senior Digital Analysis

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The  Zillner  Digital  Survey  reached  and  seniors  aged  65  to  85  na/onwide.  Respondents  reported  a  net  worth  ranging  from  $250K  to  $1MM  and  an  annual  income  greater  than  $50K.

UX Jumpstart

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Activities Tasks Research, Baseline Current Workflows & Persona Profiles

•  Begin by reviewing available documentation from CLIENT prior to meeting with business stakeholders [Zillner] •  Provide access to business stakeholders [CLIENT] •  Provide access to in-scope systems [CLIENT] •  Provide scheduled time with internal stakeholder [CLIENT] •  Assist in scheduling and coordination of meetings [CLIENT] •  Provide a list of upcoming Member initiatives that impact this initiative [CLIENT] •  Baseline Current Workflows [Zillner] [CLIENT] •  Develop High Level Persona Groups [Zillner] •  Validate with existing documentation and process flows [Zillner] [CLIENT] •  Create document set [Zillner]

User/Process Flows •  Based on both Personas, map out initial 10-15 Daily/Weekly Work Flows [Zillner] [CLIENT] •  Design visual representations to accompany both selected Persona Profiles and Work Flows [CLIENT] •  Validate internally with Zillner/CLIENT team [Zillner] [CLIENT]

Persona/Flow Validation •  Provide access to business stakeholders [CLIENT] •  Provide scheduled time with internal stakeholder [CLIENT] •  Assist in scheduling and coordination of meetings [CLIENT] •  Review current Work Flows via presentation [CLIENT] •  Document feedback [Zillner] •  Create updated Work Flows based on feedback [Zillner] •  Develop Scorecard against Flows and Profiles [Zillner] •  Generate Gaps in Work Flow final document [Zillner]

Reusable Templates for System Guidelines

•  Review existing guidelines [Zillner] •  Develop core visual assets for leveraging full system integration [Zillner] •  Create documentation for use and implementation [Zillner] •  Review with CLIENT for feedback and adjustments [Zillner] [CLIENT] •  Finalize document and present to CLIENT team [Zillner] [CLIENT]

Additional Questions

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For  addi/onal  ques/ons  regarding  informa/on  in  this  presenta/on  or  Zillner  as  a  Boomer  Senior  Consumer  Agency,  please  contact:

Execu&ve  Crea&ve  Director  andrewd@zillner.com  

 

Execu&ve  Director,  Business  Development  chrisg@zillner.com  

 

Learn More About Zillner

www.zillner.com

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Thank You