The SEO Audit Toolbox

BrightEdge

BrightEdge

The Good The Not so Good

BrightEdge• Organic Traffic, Keyword

Tracking, Project Management, Reporting & More, All in One Package

• Efficient Tracking & Evaluation for 1000+ Page Sites

• Data Cube: Keyword Tool and Competitor Rankings, All Keywords Ranking 1-100

• $$$$ & Yearly Contracts

• Number of Keyword Tracking Limitations

• Not Plug & Play, Requires Longer Setup

Good For Ecommerce, Multi Location and Enterprise Level Sites

Semrush

SemrushThe Good The Not so Good

• Regularly Updated Rankings for All Search Terms in Positions 1-100

• Assign “Dollar Value” to Organic Rankings (How Much Would it Cost to Buy The Traffic via PPC)

• Domain vs Domain vs Domain vs Domain Comparison

• $69.95 - $549.95 Per Month Depending on Package

• Doesn’t Take Google Places into Account in Rankings

• Organic Traffic Data Can be Way Off from Google Analytics

Good For Quick Competitor Analysis & Site Overview

Word Cloud

Word CloudThe Good The Not so Good

• Not Java based like Worddle (Works with Chrome)

• What is The Content Really About?

• Free

• Will only look at < 1,000 Unique Words

• Can’t Export as a JPG or PNG Easily

• Site Can be Finicky

Good For Analyzing 100-1000 Word Blocks of Content

Lucky Orange

Lucky Orange

Lucky OrangeThe Good The Not so Good

• Records Every Click, Mouse Movement, Keystroke & Interaction

• *** Out Keystrokes, Does Not Record User Info like CC #’s

• Heat Maps, Form Abandonment, Live Chat

• Can Slow a Site Down

• $10 - $100+ Per Month

• Package is Based on Page Views, Can Burn Through Them With a Bigger Site

Good For Evaluating Conversion & Diagnosing Usability Issues

GTmetrix

GTmetrix

GTmetrixThe Good The Not so Good

• Instant Breakdown of Page Load Time, Size & Requests

• Waterfall Breakout to Pinpoint Bottlenecks

• Free (Paid Pro Version Available)

• Displayed Load Times Can Bounce Around Quite a Bit

• Blanket Recommendations

• Issues Sometimes with https Sites

Good For Evaluating Page Speed & Server Response Time

Screaming Frog

Screaming Frog

The Good The Not so Good• Titles, Meta & Subheadings

• 301’s, 302’s, & 404’s

• Alt Image Tags

• Only Crawls 500 URLS in Free Version

Screaming Frog

Good For Quick Site Overview of Page Titles & Meta Descriptions

Majestic

MajesticThe Good The Not so Good

• Quick Overview of Link Profiles

• Anchor Text Distribution

• New Additions Daily

• Free Version is Very LimitedPlans start a $50 per Month

• No Function for Building A Disavow File Directly From Tool Like In Ahrefs

Good For Link Profile Overviews & In Depth Audits

Resources & ReferenceBrightEdgehttp://www.brightedge.com/

Semrushhttps://www.semrush.com

Word Cloudhttp://www.abcya.com/word_clouds.htm

Lucky Orangehttp://luckyorange.com/

GTmetrixhttps://gtmetrix.com/

Screaming Froghttps://www.screamingfrog.co.uk/seo-spider/

Majestichttps://majestic.com