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Information Technology Solutions ONE GOAL Create MEMORABLE Unique Experiences for your BRAND, in the world of entertainment, music, and sports. SERVICES/ CAPABILITIES Athlete, Artist representation LIVE Brand development Brand building events Concept conception Entertainment marketing & prod. Event creation and management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation WWW.BFMMOVIMIENTO.COM BFM movimiento is unique because of our experience, our expertise, and our ap- proach. In our way of thinking, okay is not okay, and good is not good enough. We go way beyond the extra mile for you. A clear mindset where we ponder the solutions to build your brand excitement. You won’t face any cookie cutters or clichés here. Only original, customized thinking you can revel in. While we transform your market- ing, you’ll maximize your returns. By de- veloping thorough promotional marketing plans while remaining within budget pa- rameters. We offer the insight to invent the perfect promotion, the experience to complement an existing one, the ability to match your needs with the ideal partner and the vision to discover unforeseen opportunities. BFM Movimiento is unique because of our experience , our expertise, and our approach to American and Latino Culture in entertainment, music and sports. With an experience staff and proven track record that can handle all your event marketing and promotional needs. We engage consumers in a unique origin. With our expertise in strategic insights to niche com- munities with a touch of theatrical panache to all of our projects. What’s more important is that BFM Movimiento experiences reach thousands. 250 Moonachie Road - Moonachie, NJ 07074 Phone 619.948.2496 © 2014 BFM Movimiento LLC All Rights Reserved www.bfmmovimiento.com We engage the hearts and minds of non-users! VISION! CREATIVITY! INTEGRITY! A IDEA BORN OUT OF PASSION

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Page 1: Bfm movimiento media kit2014

Information Technology Solutions

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation and management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

BFM movimiento is unique because of our experience, our expertise, and our ap-proach. In our way of thinking, okay is not okay, and good is not good enough. We go way beyond the extra mile for you. A clear mindset where we ponder the solutions to build your brand excitement. You won’t face any cookie cutters or clichés here. Only original, customized thinking you can revel in. While we transform your market-ing, you’ll maximize your returns. By de-veloping thorough promotional marketing plans while remaining within budget pa-rameters. We offer the insight to invent the perfect promotion, the experience to complement an existing one, the ability to match your needs with the ideal partner and the vision to discover unforeseen opportunities.

BFM Movimiento is unique because of our experience , our expertise, and our approach to American and Latino Culture in entertainment, music and sports. With an experience staff and proven track record that can handle all your event marketing and promotional needs. We engage consumers in a unique origin. With our expertise in strategic insights to niche com-munities with a touch of theatrical panache to all of our projects. What’s more important is that BFM Movimiento experiences reach thousands.

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

We engage the hearts and minds of non-users!

VISION! CREATIVITY! INTEGRITY!

A IDEA BORN OUT OF PASSION

Page 2: Bfm movimiento media kit2014

BFM movimiento strategy for success is our ability to work with you in developing thorough promotional experience plans while

remaining within budget parameters. We offer the insight to invent the perfect promotion, the experience to complement an existing one, the ability to match your needs with the ideal

partner and the vision to discover unforeseen opportunities.

BFM movimiento is a solid partner with an experience staff and

proven track record that can activate all your event marketing

and promotional needs. Committed to discovering, creating and developing the most effective and simply most fun consumer marketing and promotion opportunities in the worlds of

entertainment, music, and sports.

To Impact Users & Non-users….

To be the most innovative brand….

To build belief of your brand…..

To build the image of your brand….

BFM movimiento is your strategic choice.

Agency Strategy

If you want….. TH IS IS WHO WE A RE

Drive consumers to your brand Create experiences Create word of mouth Be a valuable partner Be respective to the culture Integrate your brand to our culture

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation and management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

YOUR PARTNER IN YOUR USER EYEBALL REACH

We engage the hearts and minds of non-users!

Page 3: Bfm movimiento media kit2014

BFM Movimiento specializes in creating, developing, and managing LIVE experiential campaigns. Our approach is base on how to drive your brand message and grow your business from the user marketplace. We bring your brand to life by engaging the consumer through relevant sports & entertainment strategies and alliances.

To Impact Users….

To be the most innovative brand….

To build belief of your brand…..

To build the image of your brand….

BFM movimiento is your strategic choice.

BFM movimiento Capabilities

If you want…..

Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.

OU R EX PERTIS E IN CLU DES

Athlete, Artist representation LIVE Brand development Brand building events Content Creation Entertainment marketing & production Event creation & management Festivals & Special Events production Guerilla Marketing Influencer Marketing On-premise activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation & management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

YOUR PARTNER IN YOUR USER EYEBALL REACH

We engage the hearts and minds of non-users!

Page 4: Bfm movimiento media kit2014

Non-users are the key consumer group in the U.S.

marketplace. Your brand can share in this market

through the hands on expertise of BFM Movimiento.

We give you the insight into non-user culture and

go beyond mere translations. We craft your brand

through unique events, entertainment, and sports

that are truly relevant to User life.

Non-User Audience

US POPULATION BY MEDIAN AGE ETHNICITY. U.S. BORN AND FOREIGN BORN.

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation & management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

U.S. MARKET SNAPSHOT. THE MOST DIVERSE MARKET IN THE WORLD. BFM

Movimiento is your conduit to activate relevant messages for your brand.

YOUR PARTNER IN YOUR USER EYEBALL REACH

We engage the hearts and minds of non-users!

Page 5: Bfm movimiento media kit2014

We function as a per project cost center with a

15% agency fee of the overall budget.

BFM movimiento seeks to successfully secure and manage your Experiential marketing

process from concept to implementation.

We provide you with a formal, workable

structure and planning process, which clearly illustrate the order of responsibility and authority

having the effective fulfillment of assigned tasks.

Don’t get stuck in the past. Stay a step ahead

with us. We are not afraid to break the mold.

Service Relationship

Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation & management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

TACTICS

Manage and produce the overall production of your events.

Enhance your company marketing efforts.

Establish a formal, workable structure that clearly defines your brand culture.

Event Producer reports directly to your company Marketing Director or Promotion Manager.

YOUR PARTNER IN YOUR USER EYEBALL REACH

We engage the hearts and minds of non-users!

Page 6: Bfm movimiento media kit2014

THINK OF US AS A MEMBER OF YOUR MARKETING TEAM, made up of seasoned event management professional capable of assisting you with all your

event and promotional needs.

Specializing in cost effective, turnkey programs, our venue experience is vast;

from college campuses, Ethnic festivals, arena concerts, popular nightclubs, major sporting events, local malls, and retail stores.

Event Management

Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation & management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

EVENT SERVICES INCLUDE

Producer/Project Mgr – new event development related to business

categories, ethnic, markets, alliances. In addition, our intimate knowledge of major production end-user segments can provide your company with an

important competitive advantage.

Event Conception & Development – includes concept and other turnkey

event activities. We are current, innovative, and sensitive to emerging trends, needs, and technologies on a worldwide basis. This allows us to pro-actively suggest high potential new event concepts and viable development and commercialization strategies.

YOUR PARTNER IN YOUR USER EYEBALL REACH

We engage the hearts and minds of non-users!

Page 7: Bfm movimiento media kit2014

Event Management Services

Experiential Marketing is a powerful segment that should not be ignore in your marketing.

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation & management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

EVENT SERVICES INCLUDE

Athlete & Artist negotiation

Awards ceremony preparations (Opening & Closing)

Negotiations with State & City agencies

Contract negotiations with service suppliers

Creative solutions

Event credentials & confirmations

Event management

Entertainment theme Influencer marketing Live concepting Production & Special Effects Promotional concepting Sponsorship services Sound, Stage, Lights Strategic planning VIP negotiations

We engage the hearts and minds of non-users!

Page 8: Bfm movimiento media kit2014

Pricing

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation & management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

PROJECT BASE Is where a client desires a set fee for a definable activity over a three month duration

such as managing and producing an entire event, event conception, brand building events

identity package, or perhaps an entertainment, influencer, WOM marketing campaign,

event management, or sales and marketing plans. BFM Movimiento estimates the budget

required for the project and sets a 15% management fee accordingly. The client pays the

set project price whether it takes more or less hours to complete. Client does not receive

an accounting of the hours it took to perform the project.

ANNUAL FEE BILLING ARRANGEMENT

The annual fee is $24,000.00 which guarantees a client six weeks or 240 hours of agency

time per year. The fee is paid in equal monthly installments which will be billed at the end

of each month.

The Annual Fee does not include out-of-pocket expenses incurred in conjunction with the

implementation of a client's program. The fee covers agency hours only. Services as

design, layout, event materials, productions services, photography, illustration, printing

and other outside services associated with the creation and production of a client's

program will be billed to the client with no agency markup. Supplier's invoices will be

provided to support such outside costs. A budget, based on all known components, will be

prepared, submitted and approved by the client prior to the beginning of the client's

program. Individual projects may be re-estimated during the program year, if

circumstances require.

BFM Movimiento bills at 15% of the overall budget of a program. (includes all planning, research, creative, administrative and travel time devoted exclusively

to a given project)

YOUR PARTNER IN YOUR USER EYEBALL REACH

We engage the hearts and minds of non-users!

Page 9: Bfm movimiento media kit2014

Closing

ONE GOAL

Create MEMORABLE

Unique Experiences for

your BRAND, in the world

of entertainment, music,

and sports.

SERVICE S/

CAPABILITIES

Athlete, Artist representation LIVE Brand development

Brand building events Concept conception Entertainment marketing & prod. Event creation & management Festivals & Special Events prod. Guerilla Marketing Influencer Marketing Latino Marketing On-premise Activation PR Launches Sampling Sports Marketing Tours & Sponsorships Trade Promotion VIP Meet-n-Greet Activation

W W W . B F M M O V I M I E N T O . C O M

250 Moonachie Road -

Moonachie, NJ 07074

Phone 619.948.2496

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.

BFM Movimiento relies on proven activities to maintain your Brand momentum and keep it top awareness with American Users and Non-users. Our programs deliver quality emotions and positive results for your brand thus maintaining

relevancy in the market place.

Contact:

Tomasito Bobadilla cell: 619.948.2496

email: [email protected]

www.bfmmovimiento.com

YOUR PARTNER IN YOUR USER EYEBALL REACH

We engage the hearts and minds of non-users!

Page 10: Bfm movimiento media kit2014

OBJECTIVE

UPLIFT THE DOMINICAN COMMUNITY SPIRIT FOR THE RE-ELECTION OF PRESIDENT LEONEL FERNANDEZ

C

A

S

E

S

T

U

D

Y

STRATEGY

DELIVER BELIEF IN LEONEL LEADERSHIP AND VISION BY PUSHING THE HUMAN BOUNDARIES OF WHAT

MIGHT BE HUMANLY POSSIBLE.

ESTABLISH PERSONAL FEAT FOR MARCOS DIAZ—24 HR SWIM

ELEMENTS

UTILIZE DOMINICAN NATIONAL HERO MARCOS DIAS TO DELIVER THE UNFATHOMABLE TASK

PICKED THE LARGEST CONCENTRATION OF U.S. DOMINICANS—NYC-WASHINGTON HEIGHTS

TELEVISE FOR THE WHOLE WORLD TO SEE—VIA SATELLITE ON SUPER CANAL CARIBE

USE THE NEW YORK HUDSON RIVER TO DELIVER THE TASK

RESULTS

UPLIFTED THE DOMINICAN COMMUNITY WITH A SENSE OF PRIDE

OVER 2-MILLION MEDIA IMPRESSIONS

SEGMENT WITH INTERVIEWS ON UNIVISION, TELEMUNDO, TELEFUTURA, GALAVISION

COVERAGE ON CNN, USA TODAY, NY TIMES, NY DAILY NEWS, NY POST, EL DIARIO LA PRENSA,

OVER 20,000 WAITED THE ARRIVAL OF MARCOS DIAZ AT DYCKMAN MARINA & FIELDS-NYC

PRESIDENT LEONEL FERNANDEZ RE-ELECTED TO A SECOND TERM……..

si se pudo

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

YOUR PARTNER IN YOUR USER EYEBALL REACH

BFM MOVIMIENTO

ROLE

CONCEP T ORIGINATOR

PRODUCER OF ENTIRE

E VEN T

NEGOTIATIONS WI TH FE DS,

S TATE, CI TY OFFICIALS

LOGIS TIC FOR VIP ’S , ARTIS T

& PRODUCTION

EXECUTI VE PRODUCERS OF

ENTIRE MEDIA P LAN ( TV,

RADIO, PRINT)

NEGOTIATION WI TH MEDIA

PARTNERS FOR LI VE TE LECAS T

COORDINATED PRE & AF TER

MEE T& GREET RECEP TION

SECURITY COORDINATION/

DIS TRIBUTION OF ALL

CREDENTIALS

Page 11: Bfm movimiento media kit2014

CLIENT

PREMIUM LATIN FILMS

C

A

S

E

S

T

U

D

Y

OBEJECTIVE

BRING US EYEBALLS TO THE LATIN FILM—SPANISH DOMINANT SANKY PANKY

ELEMENTS

INTRODUCE THE ALL SPANISH CAST TO US MEDIA OUTLETS

INTRODUCE THE CAST MEMBERS IN BOSTON, MIAMI, NEW YORK

EXCHANGED EXPOSURE FOR FREE RECEPTION WITH DREAM HOTEL CHAIN

EXCHANGE EXPOSURE FOR MEDIA Q&A @ ZIEGFELD THEATRE

EXCLUSIVE ‘SANKY PANKY’ NIGHTS FEATURING LA MEGA ON AIR PERSONALITY ALEX SENSATION

INTEGRATION IN ONLINE, VENUE SIGNAGE, & CELEBRITY ‘MEET-N-GREET

RESULTS

SOLD SEVERAL HUNDRED TICKETS FOR THE NEW YORK PREMIERE

MET AGGRESSIVE MEDIA EXPOSURE & CONSUMER AWARENESS

THREE CONSECUTIVE SELL-OUT

GENERATED WORD OF MOUTH BUZZ AMONGST LOCAL SUPER MARKET, AND RESTAURANTS

LEAD STORY IN EL NACIONAL DAILY NEWSPAPER

STAR STUDDED NEW YORK PREMIERE TIE IN WITH BOTH NY LATIN RADIO STATIONS

© 2014 BFM Movimiento LLC – All Rights Reserved www.bfmmovimiento.com

YOUR PARTNER IN YOUR USER EYEBALL REACH

BFM MOVIMIENTO

ROLE

OVERALL MANAGEMENT OF

ENTIRE US RELEASE

CONCEP T ORIGINATOR OF

SPONSORSHIP

NEGOTIATION WI TH THE ATRE

VENUES & HOTE L

COORDINATE ALL VENUE

APPEARANCES, MEE T-N-GREET

EXECUTI VE PRODUCERS OF

ENTIRE MEDIA P LAN ( TV,

RADIO, PRINT)

NEGOTIATION WI TH MEDIA

PARTNERS FOR INTERVIE WS

COORDINATED AFTER

PREMIERE RECEP TION-

NEGOTIATION FOR ACTORS

INVOLVEMEN T