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BEYOND SOLO ADS DAY 3 – Sales Funnels and Traffic Sources

Beyond Solo Ads | Email Marketing - Day 3

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This is part three of a presentation class I did on email marketing.

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Page 1: Beyond Solo Ads | Email Marketing - Day 3

BEYOND SOLO ADS

DAY 3 – Sales Funnels and Traffic Sources

Page 2: Beyond Solo Ads | Email Marketing - Day 3

IN TODAY’S LESSON…

• 5 Overlooked Hot Response Secrets

• 7 Tips For An Effective Sales Funnel - Landing Pages

• My “Secret” Tried & True Traffic Sources

Page 3: Beyond Solo Ads | Email Marketing - Day 3

Hot Response Secrets

• Use Social Networking

• "Set and Forget“ is a myth if you want to build a serious business

• Make sure your subscribers can always get answers

• Use social networking as an email response aid

• Create a Facebook Group

• Use their name

Page 4: Beyond Solo Ads | Email Marketing - Day 3

Hot Response Secrets

• Repetition

• Professionalism

• Organization

• Security

• Ease

• Consistency

• "REPETITION = REASSURANCE"

Page 5: Beyond Solo Ads | Email Marketing - Day 3

Hot Response Secrets

• Include This Extra Call to Action

• Give your subscriber an option to forward your e-mail.

• Do not ask them to do so specifically… but you can remind them they can if they wish.

Page 6: Beyond Solo Ads | Email Marketing - Day 3

Hot Response Secrets

• TRUST

• Focus on solving your subscribers problems or needs.

• Help them reach their dreams.

• Be accessible to others… so they feel that you “care” and notice them.

• Respond promptly when possible.

Page 7: Beyond Solo Ads | Email Marketing - Day 3

Hot Response Secrets

• THE “EXTRA TWIST”

• “Always” be looking for ways to kick your emails up a notch.

• What added value can you share that will surprise and delight?

• What extra bonus can you offer your subscriber that no one else has thought up?

• How can you make your emails more useful?

• What could you be missing?

• What extra unique “something” can you give that your competitors simply can't?

Page 8: Beyond Solo Ads | Email Marketing - Day 3

7 Tips For An Effective Sales Funnel

• 1. Get Right to The Benefit.

• You have about 5 seconds to grab attention.

• 140 Characters (not words) or Less

• That is about 20 words…or…

• Type your title in the twitter box to test length

Page 9: Beyond Solo Ads | Email Marketing - Day 3

7 Tips For An Effective Sales Funnel

• 2. USE RESPONSIVE DESIGN

• Mobile use is on the rise.

• Make your website and landing pages mobile responsive.

Page 10: Beyond Solo Ads | Email Marketing - Day 3

7 Tips For An Effective Sales Funnel

• 3. BRANDING

• Add your logo

• Add logos of influential clients

• DO NOT FAKE WORKING WITH BIG NAMES OR COMPANIES.

Page 11: Beyond Solo Ads | Email Marketing - Day 3

7 Tips For An Effective Sales Funnel

• 4. GO VIRAL SOCIALLY

• Add social share buttons to encourage people to share your great offers.

• Leverage old-school “Peer Pressure.” ( The cool kids do it… lol )

Page 12: Beyond Solo Ads | Email Marketing - Day 3

7 Tips For An Effective Sales Funnel

• 5. Add Video and Voice

• Voice or video can be more effective than a simple message

• Keep it about 2 – 3 mins long

Page 13: Beyond Solo Ads | Email Marketing - Day 3

7 Tips For An Effective Sales Funnel

• 6. KEEP IT SIMPLE

• A single action should be the only option.

• Offer them a solution to their MOST pressing problem.

Page 14: Beyond Solo Ads | Email Marketing - Day 3

7 Tips For An Effective Sales Funnel

• 7. AVOID CLUTTER

• You need a simple, clean, un-cluttered, white or photo background.

• A short & sweet message. Text and/or a short video.

• Your logo / client logos with weight.

• And… a spot for an email. That is all.

Page 15: Beyond Solo Ads | Email Marketing - Day 3

TRAFFIC SOURCES

• I am NOT affiliated with… or getting any income from promoting these sources.

• These are what worked for me... And of course I cannot guarantee they will work for you since I have no control over these sites.

• The list will be in your study guide for today.

Page 16: Beyond Solo Ads | Email Marketing - Day 3

TRAFFIC SOURCES• World Newspapers - http://www.World-newspapers.Com/

• Safe-Swaps - http://safe-swaps.Com/

• Warrior Forum - http://www.Warriorforum.Com/search.Php

• THBA – The Home Business Agency - http://thehomebusinessagency.Com/

• My Click Agent - http://myclickagent.Com

• Dedicated Emails - http://www.Dedicatedemails.Com/

Page 17: Beyond Solo Ads | Email Marketing - Day 3

Q & A

• QUESTIONS? CONTACT ME

• THANK YOU FOR ATTENDING!