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This is part three of a presentation class I did on email marketing.
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BEYOND SOLO ADS
DAY 3 – Sales Funnels and Traffic Sources
IN TODAY’S LESSON…
• 5 Overlooked Hot Response Secrets
• 7 Tips For An Effective Sales Funnel - Landing Pages
• My “Secret” Tried & True Traffic Sources
Hot Response Secrets
• Use Social Networking
• "Set and Forget“ is a myth if you want to build a serious business
• Make sure your subscribers can always get answers
• Use social networking as an email response aid
• Create a Facebook Group
• Use their name
Hot Response Secrets
• Repetition
• Professionalism
• Organization
• Security
• Ease
• Consistency
• "REPETITION = REASSURANCE"
Hot Response Secrets
• Include This Extra Call to Action
• Give your subscriber an option to forward your e-mail.
• Do not ask them to do so specifically… but you can remind them they can if they wish.
Hot Response Secrets
• TRUST
• Focus on solving your subscribers problems or needs.
• Help them reach their dreams.
• Be accessible to others… so they feel that you “care” and notice them.
• Respond promptly when possible.
Hot Response Secrets
• THE “EXTRA TWIST”
• “Always” be looking for ways to kick your emails up a notch.
• What added value can you share that will surprise and delight?
• What extra bonus can you offer your subscriber that no one else has thought up?
• How can you make your emails more useful?
• What could you be missing?
• What extra unique “something” can you give that your competitors simply can't?
7 Tips For An Effective Sales Funnel
• 1. Get Right to The Benefit.
• You have about 5 seconds to grab attention.
• 140 Characters (not words) or Less
• That is about 20 words…or…
• Type your title in the twitter box to test length
7 Tips For An Effective Sales Funnel
• 2. USE RESPONSIVE DESIGN
• Mobile use is on the rise.
• Make your website and landing pages mobile responsive.
7 Tips For An Effective Sales Funnel
• 3. BRANDING
• Add your logo
• Add logos of influential clients
• DO NOT FAKE WORKING WITH BIG NAMES OR COMPANIES.
7 Tips For An Effective Sales Funnel
• 4. GO VIRAL SOCIALLY
• Add social share buttons to encourage people to share your great offers.
• Leverage old-school “Peer Pressure.” ( The cool kids do it… lol )
7 Tips For An Effective Sales Funnel
• 5. Add Video and Voice
• Voice or video can be more effective than a simple message
• Keep it about 2 – 3 mins long
7 Tips For An Effective Sales Funnel
• 6. KEEP IT SIMPLE
• A single action should be the only option.
• Offer them a solution to their MOST pressing problem.
7 Tips For An Effective Sales Funnel
• 7. AVOID CLUTTER
• You need a simple, clean, un-cluttered, white or photo background.
• A short & sweet message. Text and/or a short video.
• Your logo / client logos with weight.
• And… a spot for an email. That is all.
TRAFFIC SOURCES
• I am NOT affiliated with… or getting any income from promoting these sources.
• These are what worked for me... And of course I cannot guarantee they will work for you since I have no control over these sites.
• The list will be in your study guide for today.
TRAFFIC SOURCES• World Newspapers - http://www.World-newspapers.Com/
• Safe-Swaps - http://safe-swaps.Com/
• Warrior Forum - http://www.Warriorforum.Com/search.Php
• THBA – The Home Business Agency - http://thehomebusinessagency.Com/
• My Click Agent - http://myclickagent.Com
• Dedicated Emails - http://www.Dedicatedemails.Com/
Q & A
• QUESTIONS? CONTACT ME
• THANK YOU FOR ATTENDING!