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BUT WITH TECHNOLOGY YOU DON’T ALWAYS NEED THE PERFECT EXECUTION
OCULUS RIFT GAME - UNDERWATER AQUARIUM
OR IT TO HAVE ALL
THE BELLS AND
WHISTLES TO BE AMAZING
The latest Exoskeleton tech was on display at the SX Trade Show
THE RELENTLESS HUMAN PURSUIT OF BETTERING OURSELVES THROUGH INNOVATION IS
ASTOUNDING.
TECHNOLOGICAL INNOVATION ALLOWS US TO ALL EXPERIENCE
PARTS OF LIFE FOR THE VERY FIRST TIME.
MOBILE IS THE KEY TO ACCESSING THE ‘PHYGITAL’ WORLD
“IT SHOULDN’T BE ‘MOBILE FIRST’ IT SHOULD BE ‘MUST HAVE MOBILE’
AFTER THE TROUGH OF DISILLUSIONMENT, CREATIVITY MUST BE
APPLIED TO TECHNOLOGY TO CONTINUE TO DRIVE DELIGHT &
PRODUCTIVITY.
‘DIGITAL’ LINES ARE BLURRING.WE HAVE A NEWLY CONNECTED PHYGITAL SANDBOX TO PLAY IN
“We saw talks from incredibly smart people with amazing businesses, however they drifted off when trying to deliver a message. When you have something great to say, just say it. Get to the fucking point.”
PEOPLE AT SX DON’T UNDERSTAND PRESENTATIONS
SX LOVES PEOPLE LIKE ROBERT RODRIGUEZ
SXSW saw the launch of his own Network
and the ‘From Dusk til Dawn’ TV Series
THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN MAKE SENSE OF DATA OKcupid talk on attractiveness pattern ratings created from user data
THE FUTURE WILL BE CREATED BY PEOPLE THAT EXPERIMENT WITH
NEW THINGS The Walking Dead Short Form Web video
THE FUTURE WILL BE CREATED BY THOSETHAT ADD VALUE Doritos’ role & fit with Lady Gaga
was widely criticised
THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND WHAT PEOPLE WANT
Sapient hosted a jobs fayre and put on a great party - the two things agency folk were interested in - their careers and booze!
WITHOUT TECHNOLOGY, HUMANS CAN’T EVOLVE.
WITHOUT CREATIVITY, TECHNOLOGICAL DELIGHT IS EPHEMERAL.
WITHOUT AN UNDERSTANDING OF PEOPLE, CREATIVITY CANNOT BECOME USEFUL.