Hello!2015 B2C Content Marketing Strategy

Content Marketing Today Customer Journey Content Strategy

“A strategic marketing approach focused oncreating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”—Content Marketing Institute

social Media

enewsletters

articles

illustrations

videosevents

blogs

brandedtools

micrositesinfographics

mobile apps

Content Marketing Tactics

69%5,000 marketers surveyed

are creating more content now than a year ago

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Change in B2C Content Creation(Over Last 12 Months)

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Challenges that B2C Marketers Face

Rate the Effectiveness of Their Organization’s Use of Content Marketing

Percentage of B2C Content marketers who…

Have a Content Marketing Strategy

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Organizational Goals for B2C Content Marketing

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Customer Journey

Customer Journey to Online Purchase

https://think.withgoogle.com/customer-journey-to-purchase/

Customer Journey to Online Purchase

https://think.withgoogle.com/customer-journey-to-purchase/

Use the Content Matrix to help assess the type of content

you want to create

Content Marketing Matrix

B2C Content Marketing Tactic Usage

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Facebook continues to be

social media sitethe most popular

B2C Content Marketing Social Media Platform Usage

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Facebook reaches

no matter your age,a wide demographic

income, education or location

Content Strategy

segmentedContent should be developed &

by differentcontent categories

Golden Ratio

Owned content

into multiple postsshould break up

to be shared

Content calendars

wide variety of should display a

content types

Content Calendar

Once you’ve

to monitor engagementit’s important

and insights

published content

Thank You.2015 B2C Content Marketing Strategy