B2B Marketing - 10 Outreach Hacks & Tips used by Startups

10 B2B Outreach tips

This will work only if1. You are selling to businesses

2. You’re a startup

3. You have no money for outreach

#10. Take the “cold” out of the email

You can send a 1000 personalized emails every day, if

you understand what “personal” means.

Examples:

- I was wondering if in Chicago..

- We have a common friend in John Doe..

- You’re running a mobile shop & involved in…

#9. Lame is better than

impersonal

Alright. You have no connection

whatsoever with the guy you are

reaching out to. At least, tell him

where you found him.

#8. Everything works at scale.

Scale is easy

Response rates for emails, calls etc. are

1%-3%*. So you need scale to make

meaningful impact.

Scrapping. Machine Learning etc.

#7. Don’t try to find email IDs. Be efficient

Guess the email ids – [email protected] is accurate

80% of the times.

Rapportive-like tools don’t work. India, Middle East won’t work.

#6. Don’t sell. Get bought in, instead

Anecdotally, every CXO gets 3 emails from

Indian companies asking for “partnership”. It’s

the business equivalent of “Can I make

fraanship with you?”Write a blog about them, do an interview, ask for references or make

introductions. Strike a conversation. They shall buy, one day!

#5. Your message has 4 parts to it.

Refer. Introduce. Hook. Ask

Each is a sentence. Finish your emails in these 4 sentences.

This alone shall increase your response rate by several

times.

Kills these words: Partner, Collaborate, Value add, “We at”, fruitful

relationship.

#4. Subject line – It’s counter intuitive

Won’t work!Partnership Opportunity

Company Name – Requesting a meeting

Your Name – Your company Name – Campaign Name

Works (for now)!I’m in Chicago..Can we meet?

Brief call on xxxxx… this week?

#3. People need answers.

Give them

Quora is great place to be

answering questions. When

search becomes semantic,

questions become the new

keywords.

What is the best way to…

Who are the top…I’m in

Chicago..meeting up

What do you think of XXX who

claim to do..Sometimes people

need questions and answers

#2. People need insights. Curate them.

Curation gives you the opportunity to stay on top

of trends and people. Use it as a lever to punch

above your weight.High quality content is difficult to achieve. No one (except may be

for Fred Wilson & Benedict Evans) can do it consistently. Curation is

much easier and faster.

#1. People like to be on

stage. Including me.

Give people an

audience. Interview

them. Feature them on

your blogs. Do a video.Elusive targets come wanting for

more when you give free visibility.

The guys at Konotor set up meetings

for us with some really hard to meet

prospects, with the “interview” bait.

Here is an offer you cannot refuse

If you are building something cool for mobile, give us a

shout. We shall write about you on our blog and interview

you over hangout!

[email protected]