B for bharatanatyam

B for

M A R K E T I N G P L A N

Executive Summary

E X E C U T I V E S U M M A R Y

With world getting faster and lives getting busier, an incredible form of art, bharatanatyam is losing its essence. This app “B for Bharatanatyam” is an attempt to not just save the dying art but to promote it as a professional career option.

S I T U A T I O N A N A L Y S I S


C O M P A N Y O V E R V I E W

“B for Bharatanatyam” provides a beautiful gallery of dance performances by best artists in this genre. It stitches every aspect about this art form like theory, video tutorials, Skype sessions with professionals and a certificate course under one app.


T A R G E T C U S T O M E R S

• Target would generally be anyone from an age group of 4 and above.• User could be a dance enthusiast who just wishes to learn the art form.• Someone who whishes to perceive a career in this art.• Teachers of this dance form could use the app as a reference.• Females of all age group would constitute for a major market .

G O A L S

G O A L S

To provide dance enthusiasts and fanatics with the mentioned services and bring everything about this beautiful art form under one roof by providing them with best of facilities while meeting our profit goals.

S T R A T E G Y

S T R A T E G Y

T A R G E T M A R K E T S

• Customers can access the app for free after creating an account.• Premiums and ads would be our source of revenue.• We will try to overcome competitions from apps like “bharatanatyam dance videos.”• We will promote and capitalize on high significance of this art form.

S T R A T E G Y

V A L U E P R O P O S I T I O N

• Generates customer value by measuring and monitoring the daily progress of the user.• Customers would get a certificate which would aid in conducting a career in this field.• Takes the constraints of classroom teaching away by providing video tutorials and weekly Skype sessions.

B R A N D

B for

Towards a Higher Consciousness

T A C T I C S

T A C T I C S

P R O D U C T

Free Features:•Huge collection of videos of Bharatanatyam dance including its Mudras, Gesture, Steps, Style, Poses, Forms, Songs and much more.•App discusses basic theory of the dance form.•It has tutorials for some hand gestures and head movements.

T A C T I C S

P R O D U C T

Premium Features:•Paid version offers certificate course.•Covers all the forms of steps, head movements, training exercises and detailed illustration using video and GIF format. • Users can toggle the speed of videos for better understanding.•Weekly Personalized Skype sessions for doubt clearing and tracking progress.

T A C T I C S

P R I C E

• Personalized trainers and teachers for premium users at a monthly subscription of Rs. 680 for the Indian market and $9.99 for the US market.• As the user advances in their levels, the price of next level keep changing with a rough bracket of 10% to 30%.

T A C T I C S

P R O M O T I O N

Online Offline•Posters and Pamphlets distributed outside all the good schools, colleges, malls and tuition classes.•Street shows at high density public places to attract people.•Introductory discounts for the first 1000 users that goes premium.

T A C T I C S

P L A C E

• It would be distributed through Google Play, Apple Store and Windows Store.• It would be available for download from our website.• People can also download the app by scanning the bar codes made available at various public places.

I M P L E M E N T A T I O N


I N F R A S T R U C T U R E

We will have app developers and suppo-rters who will take care of app related queries and help with proper maintenance from time to time.


P R O C E S S

We will have trained dancers and performers who can understand and address the doubts and spot the wrong actions of the premium users.


P A Y M E N T S

Payment can be received through e-wallets, debit-cards, credit-cards or inter-net banking.

T H A N K Y O U

B for

Marketing

B for bharatanatyam