PowerPoint Presentation
Keywords and Cohorts Nick Duddy
Do You Know What Lonely is?
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app store keyword tools
3 key identifiers
search volume/where
intent
product/keyword fit
position & competitors
discovery vs. function engine
Web Search DiscoveryLearnBuyApp Store Search FunctionPlayEngage
with BrandBuyUtility
Where WouldYouSearch?
Where Would You Search?
MusicPlumberSpirit LevelOscarsFashion
seasonality & planning
cohorts
Quantity isnt everythingQuality isnt everythingGroup keywordsRun
cohorts Pick best mix of volume & quality
learn & iterate
summary
Intent + keyword fitCompetitors set expectationSeasonal
PlanningCohortsLearn iterate
tools
Intent + Product fit = Your brainKeyword tracking -
metricscat.com/searchman.comPlanning trends.google.comCohorts
spread sheetOther keyword sources app store reviews
Keywords and Cohorts Nick Duddy
