How to Add Live Stream

Video to Your Marketing Mix

Presented by Ashley Faus

Seattle Interactive 2016

Why Video?

http://blog.hubspot.com/marketing/video-marketing-statistics#sm.000023io1qzn3dvfxtz1za07lycur

19%Increase in Open Rates

33%Of All Online

Activity

65%Increase

in CTR

100%YoY Increase in Consumption

92%Of Viewers

Share Video

Video Works!

Why Live Video?

http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000023io1qzn3dvfxtz1za07lycur

http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000023io1qzn3dvfxtz1za07lycur

http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000023io1qzn3dvfxtz1za07lycur

April 2015

Daily Video Views on Facebook

November 2015

1 Billion

4 Billion

8 Billion

Benefits of Live Stream Video

Leverage Your

Existing Audience

Ease of Distributio

n

Capitalize on

Human Behavior

Low Barrier

to Entry

Use Cases and Hosting

Styles

Live Q&ASneak Peek

Behind the Scenes

Oh my gosh,

this ishappening

now!

Watch aPlanned Event

Daily Recap Sharing Insights

Life at the Office

Sneak Peek / Behind-the-Scenes

Product Launch

Prep Photoshoot or Video

Shoot

Live Q&A

Analyst CallsInteractive

Keynotes Merger or Acquisition Town Hall

Product Demo

Random People Doing

Something Crazy

Huge Lines at an Event

Oh my gosh, this is happening now!

Demos on the

Tradeshow Floor

Interviews

Watch a Planned Event

Concerts and Shows

Keynotes and

Speeches

Product Reveals

Insights from

Sessions, Keynotes, or Demos

Daily Recap / Sharing Insights

Tradeshow or Hosted

Event Wrap-Up

Interview Takeaways

or Key Themes

Live Q&ASneak Peek

Behind the Scenes

Oh my gosh,

this ishappening

now!

Watch aPlanned Event

Daily Recap Sharing Insights

What Kind of Video Should

I Use?

Awareness Consideration

Purchase Retention

AssetsPrograms

Goals

The Buyer’s Journey

How Do I Choose

a Channel?

Where are you in theBuyer’s Journey?

Where does your audience

spend time?

What is your brand persona in

each channel?

How can you

leverage the video

in the long-run?

Key Questions When Choosing a Channel

A Few Filming Tips

Orientation:

Horizontal…

or Vertical

Don’t be a Creeper!

Mitigate Motion Sickness

Easy Tips for First-Time Streamers

More Resources