UNTITLED

27,000,000 pieces of content are shared each day.

64% of people say they open an email because of the subject line.

Personalized subject lines are 22.2% more likely to be opened.

Don’t rely on clickbait to capture people’s attention. In order to maintain interest, your

titles should be short but informative, with relevant keywords included.

82% of prospects say content targeted to their industry is more valuable.

Leads who are nurtured with personalized content produce a 20% increase in sales opportunities.

Personalized emails improve click-through-rates by 14% andconversion rates by 10%.

Your goal should always be to provide value. If you want to keep your contacts engaged, don’t use a

“batch-and-blast” approach. Instead, segment your database and create targeted marketing campaigns.

In order to create a targeted marketing campaign, place yourself in the position of your

best buyers. Is the topic interesting and educational? Does it address my pain points?

ARE YOU SENDING TARGETEDMARKETING CAMPAIGNS OR

Bad content is similar to bad poetry, but it’s not always as easy to spot. The next time you

create a targeted marketing campaign, keep the following points in mind:

86% of B2B marketers use content marketing.

70% of B2B marketers are creating more content than they did one year ago.

55% of B2B marketers say their organization’s content marketing budget will increase in the next 12 months.

It’s difficult to meet the growing demand for content, but don’t blindly follow others.

If you want to be seen as a thought leader, you need to add a fresh perspective.

B2B marketers target an average of 4different audiences with separate content marketing strategies.

52% of marketers see content personalization as critical to their digital strategies.

Eight out of 10 CMOs believe custom content should be an integral part of a marketing strategy.

ZoomInfo can help you identify your buyer personas and create relevant, targeted content.

For more information, visit www.zoominfo.com or call 866-904-9666.

Sources:

http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf

http://www.exacttarget.com/blog/50-content-marketing-stats/

http://www.hubspot.com/marketing-statistics

http://kapost.com/content-marketing-facts/

https://www.salesforce.com/blog/2013/07/email-marketing-stats.html

http://www.slideshare.net/duckofdoom/aol-nielsen-content-sharing-study

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