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A Better Blog: Using the HubSpot Blog Tool
Angela DeFranco, Product ManagerHubSpot
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Angela DeFranco@angie9012
• Started in Sales, moved to Support, then Product
• PM of Blogging tools ● HUGE Chicago Bears
fan
AGENDA1.WHY should we blog?2.WHO are we writing for?3.HOW do we write blog posts that attract traffic?4.WHERE should we promote posts?5.LIVE Demo!6.Q&A
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1 Why blog?
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Let’s Take a Step Back
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Google is giving the user what they want
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Answer these questions with a Blog Post
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Blogging Makes for an Even Playing Field
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2 Understand WHO you’re writing for
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What does your audience want to learn?
Target Audience
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● FAQ page
● In person consultation
● Prospecting Calls
What do you tell them now?
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Use your FAQ Page
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How will they find you?
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3 Write blog posts to attract traffic
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Are your blog posts getting found?
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What Google Looks For In Your Content
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How Search Bots See Your Content
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Every blog post you publish, should have these elements:
Elements of a Search Optimized Post
✔ 1-2 long-tail keywords
✔ Meta description
✔ Keywords within your URL
✔ Optimized images (with alt text)
✔ External and internal links
✔ Page title and headers
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Common words found in posts titles that continuously drive traffic based on 1971 accretive blog postsFor more stats like this - visit Ginny Soskeys talk
How Your What11% 10% 5%
Best Why Tip4% 3% 3%
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So how do you optimize blog posts in HubSpot?
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4 Where to promote your posts to get the most traffic
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Now that your post is optimized you can sit back and relax, right?
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8%of your time creating a blog post should be spent promoting it. So if it takes an hour, take 5 minutes.
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Enable auto-publishing, or go into
Social Inbox to schedule sharing of
your blog post across Twitter,
Facebook, and LinkedIn.
Enable Social Publishing
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On the blog details
Tailor the Message
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Schedule Posts over Time
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Turn on Email NotificationsOne of the best ways to get your blog
posts on the internet (so they can be
crawled!) is via your existing
subscriber base.
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Display a clear Call-to-
Action that is relevant to
your blog reader.
Don’t forget CTAs!
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DEMO TIME!
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Questions?
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APPENDIX
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• Shareable Headline
• Keywords in Title
• Describe the Outcome
• Use Numbers (if Possible)
• Structure it!
• Include a Call-to-action at the end
Elements of a “Buzzworthy” Post
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If it’s relevant to the marketing community, consider sharing it on Inbound.org
Inbound.org
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If it’s relevant to the marketing community, consider sharing it on Inbound.org
Inbound.org