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www.themegallery.com
Company Logo
Group members
Brian-AE
Serika-AD
Amanda-CEO
Jessica-Copywriter
Jennifer-Marketing
www.themegallery.com
Company Logo
Contents
Our ad agency name and logo1
Our agency’s mission statement2
Our organizational flow chart33
Our partner’s responsibilities44
www.themegallery.com
Company Logo
Mission StatementTarget Market: National AdTarget Audience: Cosmetic ClientMission: To thrive our client’s business and be honest the consumersFuture Goal: To achieve the win-win situation
www.themegallery.com
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Account Executive
A real AE need to have 5A: Analysis
Approach Attach Attack
Account
www.themegallery.com
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Account Executive
Analysis: Advertising task, merchandise, marketing
thought
www.themegallery.com
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Account Executive
Approach:Professions in ad, clients
Attach:Contact with sponsors
www.themegallery.com
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Account Executive
Attack:Show my motivation and confident to my
clients.
Account:Get a better commission
www.themegallery.com
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Marketing
Survey Analysis a: Market Segmentation
b: Market Position c: Market Mission
www.themegallery.com
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Marketing
Appeal a: Target Market
b: Target Audience c: Market Niche
www.themegallery.com
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Client ExampleThe customer is a skin care products
company, sell only at home at present:Company's name: 嬌滴 (JADDI) The products: Skin care products
www.themegallery.com
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ProductsFeature of the products:
a. Taken from the natural material greenly, does not include chemical composition.
b. Protecting for a long time wetly, the soft sense of touch of the tender and lovely skin quality appears.
c. Prevent the skin from wearing out, smoothing the wrinkle, resuming skin elasticity.
d. Isolated the air and dust and reduced UV injury to the skin
www.themegallery.com
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Copywriter
Local product, Social Responsibility, and
Peace with Environment
www.themegallery.com
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Copywriter
Enjoy the high quality cosmetics but just spend you half money.
www.themegallery.com
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Copywriter
Shorten the distance of buyer
This is the place to find out how they are different.
www.themegallery.com
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Copywriter
Beauty from cruelty?
All of the JADDI’S products are vegetarian-friendly and environmental protect.
www.themegallery.com
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Conclusion
Our agent always customer zed our
proposal for every product